Group Marketing Manager

Wrexham Permanent £50,000 - £55,000
  • Brand new role on the Senior Leadership Team
  • Growing hospitality organisation

About Our Client

Hospitality organisation with ambitious growth plans

Job Description



The responsibilities will include

Overseeing the marketing and communications strategies, including brand development across all channels.

Plan, execute and oversee individual marketing strategies for new and existing products and services for each business within the portfolio in line with company objectives

Oversee implementation of marketing activities across all outlets and where necessary via team members or third-party support

Develop and maintain a brand strategy for each company in line with business objectives

Create and manage an overall calendar of events (including marketing activity, workshops and forums)

Understand key marketing performance metrics to provide market research, competitive analysis, forecasts, campaign results and consumer trends and translate these into actionable insights

Lead the development and implementation of the marketing strategies in conjunction with key personnel within the business

Regularly assess performance and report on analysis of analytics, marketing investment, competitor research and industry trends

Be responsible for all digital platforms including website CMS and social media accounts, including social media strategy and the management of external web development support

Develop a full suite of brand enhancing marketing tools to support ongoing revenue generation for each business

The Successful Applicant

The successful Group Marketing Manager will need to demonstrate:

Successful track record in a senior marketing position ideally within the hospitality sector

Be dynamic and agile in their approach whilst maintaining the strategic vision

Have strong project management and people management skills

Be an excellent communicator and clear thinker

Lead by example and represent the organisation both internally and externally

Have a strong eye for detail

Have the ability to use your initiative and seek solutions

Be adept at spotting trends

Be able to manage time effectively and prioritise actions

Be able to work independently or as part of a team

Be organised, efficient and productive

What's on Offer

£50,000 + benefits and the opportunity to grow a team around them

The role is based in Wrexham, with some hybrid working

Contact
Sarah Johnson
Quote job ref
JN-082021-2959514
Phone number
+44 161 829 0392

Job summary

Location
Contract type
Consultant name
Sarah Johnson
Consultant phone
+44 161 829 0392
Job reference
JN-082021-2959514