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About Our Client
The successful Head of Demand Gen will be working for a world leading provider of IT business services, working with some of the biggest companies in the world to connect people through devices, based near Cambridge.
Job Description
- Webinar calendar and registration.
- Track and report funnel numbers (trials, SQL, customers)
- Lead the email marketing strategy, ensuring GDPR compliance.
- Own lead generation efforts ranging from paid ads, lead nurturing and webinars whilst working with the Web Experience team to ensure the website is driving leads at scale.
- Explore, test and manage the best channel mix for top of funnel awareness, including non-digital initiatives like PR, events, etc.
- Set-up and manage marketing automation, lead nurturing and qualification.
The Successful Applicant
The successful applicant will be proactive, tenacious and creative with a growth mindset with personal drive to try new initiatives. You will be motivated for personal growth targets with a high sense of accountability. You have a positive attitude and are willing to help across departments having experience in managing a team and enjoying people management.
- Knowledge of marketing platforms (Sales force/Marketo/Hubspot/Google Analytics) and KPIs (AQL/pipeline/attribution reporting) are beneficial.
- Excellent communication skills and the ability to tell a story with data to both technical and non-technical audiences.
- Attention to detail and high standards of presentation, especially in relation to written work.
- Complete command of mainstream marketing automation tools.
- Minimum 4 / 5 years in a similar role in a digital agency, ecommerce or tech company.
What's on Offer
The successful Head of Demand Generation will receive:
Competitive salary
100% remote working arrangement with occasional travel
Target bonus scheme
Job summary
- Sector
- Marketing & Agency
- Subsector
- Hi Tech & Computing
- Industry
- Technology & Telecoms
- Location
- East of England
- Contract type
- Permanent
- Consultant name
- Katie Palmer
- Consultant phone
- +441223531097
- Job reference
- JN-112021-4540719
