Head of Digital Marketing

London Permanent
  • Working for a high growth company in the legal sector
  • This role will develop and own the digital marketing strategy for the firm

About Our Client

The business are a high growth, innovative legal firm with a growing presence across Europe. They are looking to hire a Head of Digital Marketing into their London offices to set out and deliver on a digital marketing strategy in order to aid the firm's growth plans across the UK and EMEA.

Job Description

Key responsibilities of the Head of Digital Marketing:

  • Strategy: Develop long-term digital marketing roadmap, setting SMART departmental objectives aligned with firm-wide business objectives.
  • Campaign Planning: Oversee yearly digital marketing plan and campaign roll-out, including media buying and planning. Optimise reporting on agreed KPIs to all levels of the business.
  • Lead Acquisition: drive growth by generating new leads through paid channels mapping user journeys and being responsible for the entire path-to-conversion process.
  • Email Marketing: develop email marketing strategy for all business verticals. Implement a digital automation plan to deliver personalised content to defined customer segments.
  • Reporting: Monitor and report on channel and campaign performance via Google Analytics, Google Data Studio, CRM and other systems to test/learn and optimise both on-site and across all media
  • Team management: Be responsible for the day-to-day management of the digital marketing team and their ongoing development
  • Budgeting and Finance: Work with partners, lawyers and the Head of Business Development to develop and update regular P&L statements and manage the yearly budget
  • Digital Brand Management: Adapt brand guidelines and tone of voice to online channels acting as brand champion across the firm to ensure identity is adhered to across all digital platforms

The Successful Applicant

The successful candidate will have:

  • Experience in planning and delivering integrated marketing campaigns across the full marketing mix
  • Relevant digital marketing qualification combined with minimum of ten years' experience preferably in B2B, legal/professional services sectors.
  • Solid understanding of sales funnel and the implementation across digital
  • Significant experience managing and developing website(s) and associated digital marketing programmes;
  • Data literate, able to review/assess/make recommendations as a result of analysis
  • Proficiency in Google Analytics and/or Google Data Studio and other digital measurement tools.
  • Knowledge of current data protection legislation and GDPR guidelines.
  • Ability to research, prepare, justify and present digital marketing proposals to senior management
  • Agency management experience (UI/UX, design & build, PPC/SEO, Creative, Media Planning)

What's on Offer

Competitive, based on experience.

Contact
Rebecca Moore
Quote job ref
JN-082021-2955387
Phone number
+44 20 7269 2146

Job summary

Sector
Location
Contract type
Consultant name
Rebecca Moore
Consultant phone
+44 20 7269 2146
Job reference
JN-082021-2955387