Head of Marketing

Manchester Permanent £55,000 - £60,000
  • Brand new role in national business services organisation
  • High profile, autonomous, business critical role

About Our Client

Fast growing business services organisation with 3 brands, looking for a Head of Marketing to define direction

Job Description

The Head of Marketing will be responsible for:

Establishing marketing strategy to identify target audiences, and develop marketing plans across all areas of the business.

Analyse customer insight, industry trends, market analysis and marketing best practice to build successful strategies

Conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go to market strategies

Work in partnership with the various business units, develop creative briefs and guide creative direction for all advertising, including internal communications, print, digital and video

Excite multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

Manage content and updates for customer and internal touch points

Establish budget guidelines

Gather customer and market insights to increase customer conversations and generate more qualified leads

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly

The Successful Applicant

To be successful as the Head of Marketing, you will be based out of the head office in Manchester in a hybrid and flexible working pattern and will need to be able to demonstrate:Experience of creating and delivering marketing plans

Strong project management, multi-tasking and decision making skills

Metrics driven marketing with experience of marketing automation and CRM

Website and social media management

Copywriting and content managementYou will also have great interpersonal skills, and leadership and people management experience. You will be detailed orientated, organised and adaptable.

What's on Offer

£60,000 + benefits and the opportunity to shape their marketing to align with business goals

Contact
Sarah Johnson
Quote job ref
JN-082021-2955997
Phone number
+44 161 829 0392

Job summary

Subsector
Location
Contract type
Consultant name
Sarah Johnson
Consultant phone
+44 161 829 0392
Job reference
JN-082021-2955997