Integrated Account Director
The best below the line agency role outside of London
Stunning brands and a tight focussed team in Birmingham
About Our Client
The best BTL role outside of London?
Maybe even in the UK at the moment? Why?
It's not often as an integrated account director you get the chance to really own a strategy for such an iconic beer brand. This however is one such occasion.
This marketing agency have been punching above their weight for years - you've only got to look at the brands on their roster to appreciate that they're a top national outfit and wouldn't look out of place in London, except, they're in Birmingham.
A place where your money goes further, house prices make sense and it's still only 80 minutes into central London.
This Integrated Account Director ole is about always being on. The client demands it as they're one of the biggest global players. That said they want advice, challenge and proper influence to make sure that they're owning their respective categories within a hugely competitive beer market.
You'll need to be well versed in collaborating in all agency meetings to ensure that the flow from ATL through to every touchpoint on a journey makes sense and works. As a fully Integrated Account Director, it's a mix of unity and street fighting; every day. You must safeguard and grow the influence you have on the client.
They'll expect you to run the full thing - shoots, events, competitions that stand out. Innovative channel approaches that are shared, relevant and drive market share for each of the 8 brands, all of whom firmly have key competitors.
From premium lager, craft ale through to real alternatives and occasion drinks, you'll make sure they stay ahead of the game.
The Successful Applicant
They'll only consider proven agency operators who currently ply their trade in a top integrated or below the line agency.
You must be an Account Director with a zest for life and a natural mix of charm and boundless energy.
You might be local to the Midlands or be much further afield. Wherever you are, you'll relish this challenge and bring your very best game to the table.
What's on Offer
£40,000 - £50,000 + excellent benefits