- Independent manufacturer, electrical / electronic components / systems, vehicles
- Exp. Marketing Manager / Communication / Digital / BtoB / English bilingual C2
About Our Client
Our client, an international group, an independent manufacturer of electrical, electronic components and systems for commercial vehicles and agricultural vehicles, is looking for a Marketing and Communication Manager M/F, based between Bayonne in France and Dundee in Scotland.
Reporting to the European Management, you are the person responsible for the development and implementation of the marketing, communication and digital strategy on the European market, as well as the launch of new orientations of the group.
As such, your responsibilities are as follows:
- Analyze specific market research by market and country as well as by drivers and resellers,
- Write and present marketing studies to the Department,
- Create and unfold the marketing strategy in all segments and countries,
- Ensure the deployment of the global communication strategy, online and offline, as well as on social networks,
- Organize and attend internal and external events, such as conferences, seminars, receptions, exhibitions, etc.,
- Ensure the relationship with the press: press kits, relationship with journalists, relationship with influencers,
- Ensure translations of marketing content,
- Recruit, train, and manage the marketing and communication team,
- Define and ensure compliance with the annual budget,
- Perform a reporting of the KPIs and ROI of your management,
This description considers the main responsibilities; it is not exhaustive.
The Successful Applicant
With a higher education in commerce or marketing, you benefit from a minimum of 5 years' experience as Marketing, Communication and Digital Manager, BtoB.
You have excellent writing skills and you are perfectly bilingual in English (level C2 minimum), both written and oral and you have a good level of French.
You know how to analyze KPIs and set up a strategy. You are structured, rigorous, versatile, and pragmatic and want to evolve within a team on a human scale but within international dimension.
What's on Offer
Dynamic company, stimulating context.