- Opportunity to play a key role in LSE online education
- A varied and interesting role
About Our Client
The London School of Economics and Political Science (LSE) is one of the foremost social science universities in the world.
LSE's portfolio of online programmes makes their world-leading teaching and research accessible to a global audience of lifelong learners at a moment when the value and demand for online education has never been greater.
The Marketing and Communications Manager (Online Community) holds responsibility for the development, execution, and measurement of the strategic engagement of the LSE Online global community, which includes current and past online programme participants.
This role will be required to coordinate with internal and external stakeholders to develop and implement alumni engagement goals and strategies designed to foster lifelong connections between alumni, participants, industry and the School, and to further the reach and impact of LSE Online programmes - both online short courses and the online undergraduate programmes with the University of London.
LSE Online programmes compete with other globally leading universities and business schools, therefore, the opportunities we create for participants and alumni must serve to differentiate LSE Online in the market and reflect LSE's commitment to lifelong learning.
Planning and Organising
- Design, implement and oversee the strategic development of a range of high-value benefits, services and activities distinctive to LSE Online and consistent with the LSE brand to maximise stakeholder involvement (current and past participants), increase repeat student rate and create programme advocates.
- Develop strategies to strengthen the connection between online programme participants and LSE, improving their affinity with the School.
- Identify, plan and implement outreach programs, events and communication strategies that support alumni related strategic initiatives.
- Ensure that the delivery of the alumni and communities programme is of the highest quality, efficient and professional at all times.
Engagement and communication
- Regularly communicate with all LSE Online Alumni in the database via various mediums.
- Develop communication and community building strategies to keep community informed on up-todate news from the School, the LSE Online global network, and fellow participants.
- Foster positive relationships and networking opportunities between current and prospective students, and between this group and LSE Online alumni.
Data, research and insight
- Set and monitor effective benchmarks for measuring the growth of the community, and analyse, review, and report on effectiveness of new initiatives.
- Establish feedback channels and evaluate participant satisfaction, areas of success, and opportunities for improvement.
- Proactively review participant data to understand participant and student personas and work with marketing to develop unique and effective strategies and messaging for increased engagement.
- Monitor trends in online community and communication tools, platforms and applications.
- Conduct research activity to support alumni and community engagement strategies and activities.
Communications and marketing
- Understand how to use various channels and communications tools to engage current and past participants and create a sense of community.
- Regularly feed back on insights gained from community monitoring into the Marketing team to help them evolve their strategies in a timely fashion.
- Monitor activities on main communication channels and groups (including social posts) and respond to comments.
- Identify and assist with the creation of articles and key content pieces for the LSE Online website, social, newsletters and other channels.
Liaison and Networking
- Develop relationships with internal LSE stakeholders and alumni-focused teams (LSE PAGE) to support the development of a robust LSE Online alumni offering.
- Become a champion for the School and represent LSE Online at meetings and events with participants, alumni and key internal and external stakeholders.
- Raise awareness of the alumni relations programme internally and externally, and ensure that internal colleagues and external supporters take a pro-active approach to working with the Advancement team.
The Successful Applicant
- Experience of working in marketing, communications, role.
- Experience of working effectively with students or other similar stakeholder communities or groups at all levels.
- Experience working in online/digital community building in an educational context.
- Excellent copy writing skills.
- Experience of managing a portfolio of projects on time and on budget.
- Experience of working across a large complex organisation and successfully influencing others.
- Event management experience.
- Experience of using databases and CRM platforms, and managing data resources.
- Ability to use social media platforms effectively to engage audiences, and experience of writing tailored communications for the web and newsletters.
- Excellent IT user skills (including MS Office applications).
- Sophisticated stakeholder management and influencing skills.
What's on Offer
Candidates can expect a salary of £37,197-£44,802 plus great benefits.
This role is a full-time role. You are able to work at home 1 day per week but the rest of the time will be based in the central London offices (Holborn).