Marketing Campaigns Manager

York Temporary £35,000 - £37,500 per year
  • The chance to join an organisation helping businesses across the UK
  • The opportunity to lead on event marketing

About Our Client

Our client is a well-established membership organisation that operates at a large scale, providing health care services across the UK. They are committed to delivering high-quality services and have a strong presence in the healthcare industry.

Job Description

  • Plan, develop and deliver our B2B events schedule. Including face to face exhibiting and digital webinar events.
  • Explore and identify new event opportunities to increase brand awareness, exceed lead generation targets and deliver business growth within agreed budgets.
  • Project manage our B2B exhibitions and events schedule from beginning to end including stand design and build, on-stand activity and deployment. Ensure continual improvement in terms of brand, message, process, communication effectiveness and cost.
  • Develop and deliver lead follow up activity using Pardot, our B2B marketing automation platform to develop and execute high performing lead nurture programmes that drive engagement. Implement effective lead scoring/grading processes to deliver quality leads for the sales team to convert.
  • Work closely with external agencies and other stakeholders to produce effective marketing material that supports sales conversion.
  • Regularly monitor management information and campaign results providing updates to relevant stakeholders.

The Successful Applicant

A successful candidate should have:

  • Experience of working on event marketing in the B2B sector
  • Strong understanding of traditional and digital marketing tools.
  • Exceptional communication and organisational skills.
  • The ability to liaise with stakeholders both external and internal

What's on Offer

On offer to the candidate is:

  • Pension scheme.
  • The opportunity to work in a meaningful sector making a difference in people's lives.
  • A supportive team environment with room for professional growth.
  • Hybrid working

This role is a 12 month fixed-term contract

Contact
Sean Leonard
Quote job ref
JN-052024-6418566
Phone number
+44 161 829 0421

Job summary

Job function
Marketing & Agency
Subsector
PR & Communication Agencies
Sector
Not For Profit
Location
York
Contract type
Temporary
Consultant name
Sean Leonard
Consultant phone
+44 161 829 0421
Job reference
JN-052024-6418566