Marketing Executive

Coventry Temporary £27,000 - £30,000
  • Maternity cover - 12 months
  • Remote working

About Our Client

Public Sector

Job Description

  1. In collaboration with departments and the Marketing Manager, implement marketing plans that support student recruitment. You will contribute to the content of those plans, which would typically include establishing objectives, messaging, understanding of market, understanding of the competition, use of appropriate channels (website, brochure, campaign) and mechanisms to evaluate.

    2. Responsible for managing the production of marketing communications materials e.g. brochures, online content etc. and contributing departmental content to core channels such as the study website and to the Student Recruitment, Outreach and Admissions Service.

    3. Work with the central CRM team to develop content and messaging in support of departments for delivery through the CRM system.

    4. With support from the Market Research and Insight Team develop a good understanding of markets and competitors and use this to work with departments to develop strong messaging and key selling points for programmes of study.

    5. Implement marketing activities/campaigns to support the launch of new programmes, ensuring that new programmes are included and integrated into core recruitment/marketing systems.

    6. Any other activities that support the University's marketing strategy and support departmental marketing and communications activities, for example attending some UCAS fairs/school visits.

The Successful Applicant

Experience of delivering multichannel marketing campaigns

Ability to think creatively

Able to work in a fast paced environment

What's on Offer

12 month contract

Start ASAP

Contact
Charley Ford
Quote job ref
JN-052021-2914089
Phone number
+44 121 230 9435

Job summary

Industry
Location
Contract type
Consultant name
Charley Ford
Consultant phone
+44 121 230 9435
Job reference
JN-052021-2914089