Marketing Manager

Coventry Temporary £34,000 - £37,500
  • Coventry based 3 days per week
  • 9 month contract with potential to extend

About Our Client

Public Sector

Job Description

  1. To develop and define a customer-focused engagement marketing strategy and marketing communications operational plan to generate maximum returns for the organisation.
  1. To professionally present communications to external stakeholders and international partner organisations to drive engagement with global customer engagement programmes to meet corporate targets and KPIs.
  1. To take lead responsibility for the coherent development and delivery of all customer engagement marketing activity, ensuring CMA compliance and consistency with Marketing and External Affairs (MEA) activity and policy.
  1. To oversee the development of all engagement marketing content (story generation) and subsequent collateral (digital and print).
  2. To undertake/coordinate market research/competitor analysis and make appropriate recommendations for further developments
  3. To create accurate personas of key audiences and develop appropriate CRM and social media campaigns, supported by proactive events to increase conversion metrics.
  4. Working with the MEA Press and Media team to develop and deliver a public relations plan to ensure media penetration that raises the profile of the organisation



The Successful Applicant

Strong campaign planning experience - able to demonstrate delivery of effective and targeted campaigns in the digital arena.

Substantial experience of influencing key stakeholders and performing ambassadorial functions at senior level.

Experience in integrated campaigns and multi-level communications plans.

What's on Offer

9 month FTC - potential to go permanent

Salary up to 37.5k

Start ASAP

Contact
Charley Ford
Quote job ref
JN-012022-4569529
Phone number
+44 121 230 9435

Job summary

Sector
Marketing & Agency
Subsector
Public Sector & Not-For-Profit
Sector
Public Sector
Location
Coventry
Contract type
Temporary
Consultant name
Charley Ford
Consultant phone
+44 121 230 9435
Job reference
JN-012022-4569529