Marketing Manager

Sheffield Permanent £37,000 - £42,000 per year
  • Hybrid Working
  • Join a fast paced and growing marketing team

About Our Client

Our client are a market leading B2B company based in Sheffield, specialising in providing innovative industrial equipment and solutions to businesses across various sectors. With a focus on quality, efficiency, and customer satisfaction, they are a trusted partner for companies seeking reliable and cutting-edge solutions to enhance their operational capabilities.

Job Description

The key responsibilites for the Marketing Manager will include:

  • Collaborating with the Marketing Director to develop marketing strategies, annual plans, and brand vision and values.
  • Execute the Marketing & Communications plan, managing on and offline marketing campaigns for brand awareness, customer recruitment, and retention.
  • Analyze marketing activity results and report marketing KPIs.
  • Liaise with agencies for marketing initiatives and brand consistency.
  • Conduct research on target markets and monitor competitor's marketing efforts.
  • Oversee the execution of marketing plans and collateral like flyers, brochures, and exhibition-related projects.
  • Manage multi-channel communications for B2B lead generation and brand awareness, including e-commerce website development, videography, product photography, SEO, PPC, retargeting, trade ads, social media, direct mail, email, advertising, and PR.
  • Measure marketing effectiveness, report campaign ROI, and provide monthly KPI and budget reports.
  • Ensure the brand aligns with its market value proposition.
  • Organize production of branded items like stationery and merchandise.
  • Manage agency relationships and ensure alignment with marketing strategy and objectives.
  • Plan, create, and edit video content.
  • Address day-to-day website issues and provide prompt resolutions for the sales team.
  • Plan and execute an extensive exhibition and events program.
  • Coordinate campaign activities through CRM systems like Hubspot or Magento CRM.
  • Liaise with the regional business development team for alignment and effective communication.

The Successful Applicant

The ideal candidate will have:

* 2-3+ years of experience managing multiple campaigns in B2B markets
* Proficiency in using the Adobe suite of design & video editing packages
* Knowledge of working in a Hub and Spoke Marketing operation, linking with a global team
* Competence in the use of CRM databases
* Ability to work with a content management system of a website (e.g., Magento)
* Excellent videography & editing skills
* Strong eye for design, with keen attention to detail
* Working knowledge of Hubspot
* Understanding of Pay Per Click and Search Engine Optimisation (SEO), retargeting, GA4 methodologies
* Familiarity with social media and social management tools
* Understanding of web development
* Knowledge of Account-Based Marketing (ABM) and all social channels
* Strategic thinking capabilities, delivering project goals on time and within budget
* Excellent copywriting and verbal communication skills
* Highly organized, self-motivated, able to prioritize and manage own time effectively
* Team player, willing to provide hands-on help as part of the team
* Strong interpersonal skills and ability to influence others effectively
* Sound numeracy and database skills for analytics and data analysis
* Confident and outgoing personality with a proactive approach to tasks
* Ability to work effectively under pressure and meet tight deadline

What's on Offer

On offer for the successful Marketing Manager:

  • Starting salary up to £42K
  • Hybrid working, a typical working week will be 3-4 days a week in office
  • 25 days holiday
Contact
Chris Winterton
Quote job ref
JN-082023-6137228
Phone number
+44 161 829 0445

Job summary

Job function
Marketing & Agency
Subsector
Industrial & Utilities
Sector
Industrial / Manufacturing
Location
Sheffield
Contract type
Permanent
Consultant name
Chris Winterton
Consultant phone
+44 161 829 0445
Job reference
JN-082023-6137228