Marketing Officer

Birmingham Temporary £35,000 - £38,000 per year
  • Fixed term contract until September 2024
  • Hybrid working

About Our Client

Higher Education

Job Description

  • Work with College Marketing Manager and other key stakeholders to develop and implement a marketing and recruitment strategy each year, identifying priority programmes and markets.
  • Implement targeted digital and offline marketing plans, both home and internationally, with particular emphasis on digital marketing. This will include monitoring and evaluating existing marketing plans and ongoing development to fit changing business needs.
  • Operate as lead contact for the University's customer relationship management (CRM) system, delivering in house training and development and engaging with groups that support the CRM's operation.
  • Implement a conversion strategy, incorporating CRM, events (on and offline), telephone campaigns and other tactics.
  • Support the running of Open Days.
  • Work with colleagues to continually improve the visitor experience at both applicant visit days and open days.
  • Responsibility for the delivery of marketing collateral (writing and editing copy, commissioning and gathering images) including content for the University's website, School/programme literature, and exhibition materials.
  • Continual close working with academic colleagues to ensure all marketing material is well informed and also meets the needs of the academics and their programmes.
  • Undertake market research and evaluation including competitor analysis and market scanning to help identify new opportunities for the College (including new programmes and new markets).

The Successful Applicant

  • Experience and track record of delivery in a wide range of marketing specialisms, online and offline.
  • Demonstrable experience of using a Customer Relationship Management system
  • A proven, high standard of written and oral communication and confidence of dealing with projects at all levels

What's on Offer

Fixed Term Contract until September 2024

Potential to go permanent

Hybrid working - 3 days on campus, 2 days working remotely.

Salary up to £38,000pa

Birmingham based

Contact
Charley Ford
Quote job ref
JN-102023-6225954
Phone number
+44 121 230 9435

Job summary

Job function
Marketing & Agency
Subsector
Public Sector & Not-For-Profit
Sector
Public Sector
Location
Birmingham
Contract type
Temporary
Consultant name
Charley Ford
Consultant phone
+44 121 230 9435
Job reference
JN-102023-6225954