Media and Communications Manager

London Permanent
  • A varied and exciting media lead role
  • Small and friendly organisation with a large and national presence

About Our Client

PAGB is the UK trade association which represents the manufacturers of branded over-the-counter medicines, self-care medical devices and food supplements.

Job Description

This role does not have line management responsibility

Media relations

  • First point of contact for media enquiries about consumer healthcare, over-the-counter medicines and medical devices and self-care
  • Media issues management, developing messaging and response statements with the aim of ensuring coverage on the consumer healthcare industry and its products is fair and balanced
  • Responding in a timely and compelling way to relevant external developments or media stories to generate proactive coverage which communicates our core messages
  • Developing and delivering the media aspects of campaigns to promote self-care and amplify policy priorities and key messages
  • Building, developing and maintaining high quality relationships with key target media across print, broadcast and online (national, consumer and trade)
  • Producing written briefings for spokespeople to support press interviews

Media monitoring

  • Responsible for relationship with media monitoring service Vuelio
  • Responsible for identifying trends and flagging any areas of concern
  • Identifying opportunities for experts via ResponseSource
  • Regularly reporting on PAGB's coverage in the media by creating monthly media dashboards, generating statistics and updating Media Group Members.

Marketing communications

  • Marketing communications to promote PAGB's services, events, and training to members and non-members using appropriate channels
  • Developing and supporting communications via various media e.g. social media, podcasts and video
  • Developing and working with external agencies to deliver engaging videos and graphics to demonstrate PAGB's impact in key areas
  • Development of content to be used in marketing and corporate communications, including but not limited to surveys, reports and market research

Website and digital communications

  • Managing the PAGB website to ensure it is regularly updated with relevant information and content is optimised for search and user experience
  • Proactively managing website on on-going basis to ensure that it is up to date and actively liaising with PAGB teams to gather information to update as needed
  • Website and communications data analytics and analysis

Brand and design

  • Responsible for PAGB's corporate branding, ensuring correct and consistent use
  • Maintaining PAGB brand guidelines and document templates
  • Using Photoshop and Canva to undertake basic design tasks inhouse
  • Managing relationships with external designers and oversee design and production of corporate publications and documents

The Successful Applicant


  • Experience of writing and producing engaging content
  • Experience of working with the media and liaising with journalists and external stakeholders
  • Experience of reputation, issues and crisis management
  • Experience of working in a policy driven environment
  • Experience of writing impactful copy, including press releases, comment pieces, and quotes
  • Experience of developing and managing websites, ideally using Wordpress
  • Ability and willingness to work at both a strategic and operational level


  • Interest in or experience of working in the UK healthcare sector/an understanding of the UK healthcare context
  • Understanding of branding and design principles
  • Experience of writing and producing online content and email newsletters
  • Educated to degree level or equivalent.

What's on Offer

Salary is £50K + benefits.

This role is permanent.

This role is office based twice a week in central London. The additional 3 days can be worked remotely.

Rochelle George
Quote job ref
Phone number
07917 792 289

Job summary

Job function
Marketing & Agency
PR & Communication Agencies
Healthcare / Pharmaceutical
Contract type
Consultant name
Rochelle George
Consultant phone
07917 792 289
Job reference