MS&P / Trade Marketing Manager
South East England
Permanent
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An outstanding opportunity for a SNAM looking to diversify into MS&P
To work with a global healthcare company within Trade Marketing / MS&P
About Our Client
A global Healthcare OTC company with a plethora of market leading and household recognisable brands.
Job Description
As a key member of our commercial team, the incumbent is responsible for analysis, strategy, best practices, 4Ps monitoring/follow-up, new product introductions and planning at a category level across a customer group.
- Gathering and understanding Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation
- Development/understanding of Global and Local Category best practices and transfer knowledge to Sales for implementation. Transfer Local Category success to Global Teams
- Develop Channel strategy for optimal product assortment and placement utilizing store shelf space more efficiently, satisfying consumer needs and eliminating stock-outs in accordance with category success models
- Recommend efficient and effective pricing and promotion strategies in accordance with category success models
- Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a 4Ps roadmap for Sales execution, 4Ps gap analysis and development of specific plans for corrective action
- Champion NPD market entry and execution. Includes tracking and analysing 4Ps in-market implementation
- Develop and present Market/Consumer/Category trends to key Customers and understand competitors' 4P strategy
- Uses a range of data sources to understand market trends, competition, customer strategy, and brand strategy
- Development of trade spend guidelines, performs top-line allocations, reviews and authorises field trade spend
- Helps develop national and/or local account-specific promotional programs/key events
- Help with the Demand Planning of products
The Successful Applicant
- Sales (national account management), Trade Marketing background OR MS&P, with strong category management experience within FMCG
- Demonstrable commercial acumen and good understanding of the Customer Management Process
- Ability to analyse large volumes of complex information, interpret this and use it to construct straightforward plans
- Confident in communicating and influencing at all levels of the organisation, with a desire and ambition to succeed
- Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data) with advanced excel and technology skills
What's on Offer
Highly competitive package + benefits scheme