National Sales Manager

England Permanent
  • Victorinox are a family owned business with a global presence
  • We are recruiting 2 National Sales Managers on our Knives & Watches categories

About Our Client

The origins of Victorinox date back to 1884, when Karl Elsener opened a knifemaking workshop in central Switzerland and invented the original Swiss Army Knife™. Today, Victorinox AG is a fourth-generation family business operating in over 120 countries. In addition to its iconic pocket knives, Victorinox produces premium household and professional knives, watches, travel gear and fragrances. Victorinox products embody the brand and ensure consumers are best prepared to everyday challenges by offering smart and masterful solutions.

We are now looking to recruit 2 National Sales Managers in the UK - one to head up our Knife business, and the other for our Watch business.

Job Description

As the National Sales Manager, you are responsible for implementing Victorinox's strategic plans and commercial operations in the UK in either the blades or watch category. You will be responsible for the development and growth of the Victorinox business and will be the first point of contact for your customer base.

You will contribute to the overall strategic goals and ensure the delivery of sales and budgets through positive planning, deployment and management of sales personnel in all accounts.

Some of your day to day responsibilities will include:

  • Delivering against targets and action plans (revenues, profitability, stock turns, qualitative goals, etc.)
  • Providing timely, regular and accurate reporting
  • Building sustainable business growth according to key market strategy
  • Responsible for all sales channels (own distribution networks, third-party distributors)
  • Responsible for brand/sub-brand development according to brand strategy
  • Proposing measures (sales, marketing, customer service, etc.) through continuous market evaluation for his region or the division
  • Reporting on competitive activities
  • Building strong relationship with existing distributors and new ones
  • Managing Key Accounts
  • Coordination and liaison with other functions such as marketing, customer service, logistics, product development, HQ, etc.
  • Implementing Victorinox's strategic plan's commercial operations in the region
  • Identifying marketing & sales strategies, measures and action plans to meet targets
  • Building strong and solid relations with our key partners and developing the respective sales channels accordingly
  • Interacting and coordinating with internal (divisional and cross-divisional) colleagues as well as with external stakeholders

The Successful Applicant


  • We are looking for high calibre, commercial individuals from either the knife/cutlery/kitchenware sector, or watches
  • Relevant and multiple management experience of all UK chains and customers
  • Proven brand building experience
  • Understanding and experience of multiple channel management (department stores, chains, franchises, independents, mass-market etc.)
  • Strong major account management experience, demonstrating the ability to manage and develop the business as a functional manager, as well as HQ collaboration within a global company
  • Able to multi-task and handle multiple, complex projects, with clear ability to self - motivate and work alone

What's on Offer


  • A unique company culture with a family atmosphere and a management strategy that is focused on long-term, sustainable business
  • Competitive salary with performance based component
  • Attractive benefits including private medical insurance, life insurance, health cashback plan and staff discount.
  • Company car
  • 25 days holiday and Bank Holiday
  • In-house training as well as support for further external training


Please apply above. Any third party applications will be forwarded to our recruitment partner Michael Page.

Heather Baylis
Quote job ref
Phone number
+44 113 388 9046

Job summary

Job function
FMCG & Consumer
FMCG (Fast Moving Consumer Goods)
Contract type
Consultant name
Heather Baylis
Consultant phone
+44 113 388 9046
Job reference