PPC and SEO Agency Manager

Birmingham Permanent
  • Fantastic Opportunity to join a rapidly growing organisation
  • Change to have a role with real Autonomy

About Our Client

Professional public sector body

Job Description

  • Own agency relationship globally for PPC & SEO, including but not limited to: briefing, campaign Implementation/refinement, auditing, reporting and implementing best practice.
  • Work closely with Marketing & Communications team to deliver effective campaigns that supplement wider activities.
  • Drive growth in traffic & conversions across digital platforms through both paid and organic sources.
  • Develop global PPC & SEO strategy in collaboration with all internal stakeholders (PPC, SEO, CRO Managers, Marketing, Comms, Social Media) and agency.
  • Responsible for gathering and representing business requirements for global PPC & SEO provider & completion of the tender process.
  • Support agency and internal stakeholders with best practice.
  • Validate & review dashboard reports produced by PPC & Organic CRO managers.
  • Collaborate with Digital Production Team to ensure both existing and new content & sitemaps are optimised.
  • Advocate for SEO best practice across the business and comfortable presenting insights & best practice to both technical and non-technical stakeholders.
  • Gather insight from PPC & SEO trends to inform the digital content strategy.
  • Identify development opportunities for SEO optimisation and define requirements for Digital Solutions / Zensar
  • Implementation of an SEO measurement framework to quantify improvements against external and internal benchmarks.
  • Responsible for managing SEO & Paid Media budgets.

The Successful Applicant

  • Experience managing 3rd party agencies with strong relationship skills
  • Marketing experience with a background in PPC/SEO
  • Proven experience managing successful SEO & PPC campaign for global markets (inhouse or agency)
  • Strong attention to detail
  • Effective communication and reporting skills
  • Previous experience managing budget
  • Strong numerical and analytic skills
  • Web analytics experience (Google or Adobe preferred)
  • Google Ads certification preferred but not essential
  • SEO Experience during a website migration/transformation project preferred but not essential

What's on Offer

A competitive package within a growing organisation

Ryan Dhadwal
Quote job ref
Phone number
+44 121 230 9367

Job summary

Contract type
Consultant name
Ryan Dhadwal
Consultant phone
+44 121 230 9367
Job reference