Product Marketing Specialist (Healthcare)

Blackburn Permanent £35,000 - £40,000 per year
  • Hybrid Working
  • A new product focused marketing role in Healthcare

About Our Client

Our client are a medical devices / pharmaceuticals company with offices based in Blackburn. They are at the forefront of innovation, dedicated to developing cutting-edge medical technologies and solutions to improve patient care worldwide. With a global presence, my client work with top health-care professionals and organisations to provide advanced, reliable, and life-changing medical devices across various specialities.

Job Description

The key responsibilities of the Product Marketing Specialist (Healthcare) will include:

  • Communicating the value of new products to the sales team and develop sales tools that clearly highlight features and benefits, facilitating the selling process.
  • Plan and participate in the launch of new products, coordinating efforts across departments such as R&D, Production, Sales, Finance, Quality, and Purchasing.
  • Provide necessary information to the Contracts Manager for tender opportunities.
  • Manage customer data for CRM and Mail Chimp platforms.
  • Execute the company's marketing strategy aligned with objectives and KPIs, supporting the marketing manager in both the UK market.
  • Incorporate customer needs and trends into new product development and core product road-map planning, while gaining insights into customer usage, untapped opportunities, and buyer profiles.
  • Conduct comprehensive research on competitor products.
  • Collaborate with the marketing manager to create compelling product content, including case studies, videos, website copy, and blog posts.
  • Ensure accuracy of product information across web, CRM, and ERP systems.
  • Work with external suppliers to produce effective marketing materials.
  • Utilise Adobe Photoshop and InDesign to create artwork consistent with the company's brand.
  • Generate monthly reports to track project progress, product development, and tenders.
  • Develop comprehensive collateral for new products, including literature, training courses, features and benefits, product instructions, labels, research, packaging, and launch plans.

The Successful Applicant

The successful Product Marketing Specialist (Healthcare) will have the following skills and experience:

* 1-2 years experience in marketing. Experience in a B2B environment working with physical products is preferred.
* Industry experience in Health-care, Medical Devices or Pharma is preferred.
* Strong collaboration skills, working closely with colleagues in the marketing team and other departments including sales, and finance.
* Proficient research skills, including the ability to gain insights into customer needs and experiences through data analysis, surveys, and customer interviews. Familiarity with these techniques is essential.
* Proficiency in using Excel and Word at an advanced level
* Experience with Adobe Photoshop and InDesign is desirable.
* Exceptional organisational skills, capable of working systematically to efficiently compile relevant documents and implementing detailed changes in large documents while maintaining consistency across all marketing materials.
* Excellent communication skills to create compelling copy that effectively showcases product stories.

What's on Offer

On offer for the successful candidate:

  • Up to £40K starting salary
  • Hybrid Working - (2-3 days from home)
  • Performance related bonus, up to 10%
  • 25 days holiday
Chris Winterton
Quote job ref
Phone number
+44 161 829 0445

Job summary

Job function
Marketing & Agency
Healthcare / Pharmaceutical
Contract type
Consultant name
Chris Winterton
Consultant phone
+44 161 829 0445
Job reference