Senior Business Development and Marketing Manager
Exciting opportunity for a Senior BD and Marketing Manager
Join a global legal business working in the insurance sector
About Our Client
The client is a leading professional service firm who go to market through the sectors our clients operate in, so we can identify challenges and find solutions to the legal problems they face.
Reporting to the Head of Sectors, you will work closely with the Insurance Sector leadership and in partnership with specialists within the wider Client Development team, operating in a project manager capacity to draw on the subject matter experts. This is a client facing role with the expectation that the successful candidate will build independent relationships externally, as well as with internal stakeholders. You will be responsible for a BD & Marketing Manager and a Senior Executive.
The key responsibilities of the Senior BD and Marketing Manager include:
- Work with the Insurance Sector Head and global team to design and deliver an effective BD and marketing plan that will help the firm deliver our ambitious growth targets for the sector.
- Contribute to sales growth through identifying opportunities to win new clients or expand the range of services provided to existing clients, consistently demonstrating a clear understanding of client issues and how the firm has the capability to support these.
- Identify and translate client issues into multi-jurisdictional campaigns that demonstrate how the firm can support current and future clients with the goal of driving brand awareness/ perception and creating business opportunities.
- Represent the firm at external events, raising profile of our sector teams and expertise.
- Support the budget and business planning process and to managing budgets on an ongoing basis, advising and guiding Sector Head/ PGPs on planned activities over the coming 12 - 18 months to ensure resources are available.
- Drive Sector BD and marketing plans and ensure activities stay on track and focus on the plans is maintained.
- Work with Brand, Communications and Digital teams to ensure that campaign activity is coordinated across all channels.
- Report on activities and their impact in the market place and on our business - to demonstrate where possible ROI.
- Be a key player in project teams within the wider Client Development team.
- Manage and develop BD & Marketing Manager and Senior Marketing Executive for Insurance.
The Successful Applicant
The succesful Senior BD and Marketing Manager will have the following skills:
- Experience of working in the Insurance sector is essential, ideally including the claims side
- Experience working in an international environment is essential
- Proven track record in the development and implementation of business development strategies
- Proven track record in the provision of B2B or B2C multi-channel marketing campaigns
- Strong experience of creating campaign strategies that have delivered commercial value
- Client focused approach, able to demonstrate understanding of client issues
- Strong stakeholder management, influencing and negotiating skills
- Proven project management experience
- Creative and innovative approach
- Proactive with a positive 'can do' approach
- A sound business understanding as well as being commercially and risk aware
What's on Offer
The successful Senior BD and Marketing Manager will have the opportunity to achieve a salary up to £80,000 as well as a wider package. This role is based in Central London.