Senior CRM/Marketing Operations Executive

Marketing Automation & Campaign Development

• Collaborate with senior campaign managers to design and implement omnichannel marketing campaigns (email, chatbot, social).
• Streamline customer interactions and marketing workflows using advanced CRM and automation tools to enhance efficiency.
• Lead campaign reporting and performance analysis, providing actionable insights and innovative ideas for future campaigns.
• Work closely with the Data team to integrate data across platforms, optimizing its use in campaigns and reporting.

Data Management

• Support campaign managers in establishing reliable conversion tracking throughout the customer journey.
• Assist in database segmentation and the development and updating of detailed customer personas.
• Maintain a highly accurate and enriched lead database, partnering with the Marketing Operations team to ensure progress is monitored.
• Improve customer data acquisition and management through strategic A/B testing, research, and best practice methods.

Reporting & Analytics

• Analyze marketing performance and ROI across various channels.
• Oversee marketing data reporting using PowerBI, Salesforce Einstein, and Excel, regularly sharing KPI reports with stakeholders and offering actionable insights.
• Develop interactive dashboards to monitor marketing campaigns, event performance, customer behaviors, database health, and customer feedback.

Data Privacy

• Ensure that all marketing activities comply with data protocols.
• Implement new data privacy policies and regulations (e.g., GDPR).
• Collaborate with the Group Privacy Manager to establish best practices in data capture.