Senior Marketing Consultant- Strategic Lead

England Temporary
  • Interim Senior Marketing Consultant - Remote
  • Strategic Marketing / Branding Consultant - Public Sector - Commercial

About Our Client

A public sector organisation looking to transform

Job Description

As a Senior Marketing Consultant, you will need to develop a marketing strategy and plan. To attract more investment, more people and to retain the wonderful colleagues. Promote the amazing things that have happening within the organisation and look at what plans to create future success

  • You will work directly with the Acting Chief Executive and create a detailed work-plan and resource recommendation for 2022/23 and beyond.
  • This work plan will cover 5 areas. For each area, we require specific outcomes, timings and resources, both human and financial.



The 5 areas are as follows:

Defining the brand

  • Clarity and alignment on the brand proposition (USP, benefit, essence etc), reasons to believe, personality, values, tone
  • Development of brand identity, brand visual identity, logo, colours, typeface, usage guidelines
  • Branding improvement plan
  • Internal communications plan on usage



Developing the Marketing Strategy

  • Objectives: Brand awareness versus call to action, e.g. increased sponsorship, increased research funds, increased donations.
  • Target market definition investors, academics, current and potential employees, regional, national and beyond UK.
  • Key messages for distinct target markets
  • Media selection for different target markets
  • Prioritisation / 5-year plan
  • Research requirements. Validation of approach



Content creation

  • Brand creation & content output
  • Process to create content
  • Resources (internal, external)



Organisation Recommendation

  • Current resources / organisation
  • Internal comms & external marketing
  • Change communications



Outputs

  • Marketing Strategy with clear, measurable objectives
  • Marketing resource proposals for 2022/23 and beyond
  • Marketing action plan for delivery when resource in place
  • Brand proposals including proposal for visual identity
  • Clear engagement of stakeholders through working group and other channels

The Successful Applicant

Candidate Profile

  • A proven track record as an Interim Marketing Consultant (full mix marketeer, strategic consultant worked at board level)
  • Senior and extensive brand building experience either in private or public sector - 10 years' experience or equivalent
  • Ability to influence at all levels of the organisation
  • Available for three months from 3 January 2022

*Interim Strategic Marketing / Branding Consultant - Public Sector / Healthcare - Commercial*

What's on Offer

A competitive day rate

Contact
Katie Martin
Quote job ref
JN-122021-4545417
Phone number
+44 113 388 9061

Job summary

Sector
Marketing & Agency
Subsector
Public Sector & Not-For-Profit
Industry
Public Sector
Location
England
Contract type
Temporary
Consultant name
Katie Martin
Consultant phone
+44 113 388 9061
Job reference
JN-122021-4545417