Senior Marketing Manager - Interim- Higher Education

North Yorkshire Temporary £42,000 - £53,000
  • Interim Faculty Marketing Manager - HE
  • Yorkshire - Remote Working

About Our Client

An Higher Education Provider

Job Description

As a Senior Marketing Manager you will;

  • Develop briefs for digital content, campaigns and print publications to support the objectives in the marketing strategy for recruitment with particular focus on the needs and motivations of the target market and work with the Marketing Services team to ensure they are delivered
  • Liaise with multiple stakeholders to help procure and manage services by external creative, media and print agencies, and contribute to the commissioning of such services as required
  • Lead on the development, implementation and maintenance of marketing strategies and associated action plans
  • Provide marketing insights and intelligence as necessary, and where appropriate contribute to strategic decision making
  • Provide evaluation on all marketing activity and use findings to adjust and improve performance where necessary across campaigns, web content and print publications
  • Brief the Market Analyst to ensure that appropriate reports are developed to monitor recruitment marketing trends, competitor activity and the effectiveness in relation to competitors
  • Work with colleagues in Marketing Services to ensure the type and timing of marketing communication is effective, evaluated and adapted as necessary, and that key messages are consistent and appropriate to the target audience

The Successful Applicant

You will have broad experience across both marketing and communications. You will have the ability to manage multiple stakeholder and be commercially minded

  • Prior marketing experience in a higher education setting is highly desirable. You would have worked at a marketing managers level and be self-motivates. This role doesn't have line management responsibility
  • Substantial experience of developing and managing integrated marketing strategies, utilising the full marketing communications mix, to drive market growth and achieve commercial targets
  • Experience of producing effective and impact marketing and communications strategies and plans targeted at a distinct range of audiences. Able to be hands on in the delivery of these plans across multiple channels
  • Proven account management experience - experience of advising senior stakeholders on issues affecting marketing and recruitment and evidence of a diplomatic and confident approach to handling stakeholders through negotiation, conflict resolution and outstanding customer service

What's on Offer

£Competive salary/ day rate

This is an urgent role to start ASAP with occasional travel to Yorkshire if required. If you have worked within, HE and are soon to be available please reach out ASAP

Contact
Katie Martin
Quote job ref
JN-092021-3603573
Phone number
+44 113 388 9061

Job summary

Industry
Location
Contract type
Consultant name
Katie Martin
Consultant phone
+44 113 388 9061
Job reference
JN-092021-3603573