Senior Marketing Manager

Kendal Permanent £65,000 - £75,000
  • Young digital focused disruptive fmcg businesses
  • The fastest growing FMCG brand in the UK

About Our Client

Located in the English Lake District and operating a remote working model you would have the opportunity to work for the UKs fastest growing, award winning and dynamic FMCG brand. A true disrupter in the category, experiencing rapid sustainable growth

Job Description

Responsibilities

  • The Senior Marketing Manager will oversee the marketing team comprising social media, email marketing, video, graphic design, community, brand partnerships and affiliates
  • Lead the development of first-class short and long term content, in digital and non-digital formats, that builds awareness, inspires customers, drives engagement and creates community
  • Research, conceptualize, write and publish content including product launches, blogs, emails, web pages and press releases for onsite, social, influencer, TV, podcast, in-store and editorial placements
  • Own and develop the SEO strategy, ensuring the brand ranks highly for all relevant search terms, working with the internal team and external partners to drive and execute these plans
  • As the Senior Marketing Manager you will partner with the Commercial Director, Head of Growth and external PR agencies to ideate, build and execute a content roadmap to support overall marketing goals
  • Become a product expert and apply brand tone of voice to all marketing content
  • Monitor, measure and report on the impact of content against key commercial metrics
  • Build, lead and develop a young and energetic content team, creating an open feedback culture
  • Utilise and oversee the team collaboration platforms

The Successful Applicant

Experience

  • 5+ years Content or Marketing experience, preferably with a B2C brand, with demonstrated success
  • 3+ years direct management experience
  • Experience drafting and editing short-form (social) and long-form (blog) content on digital platforms
  • Demonstrated success creating innovative content across different channels and formats
  • Innovative creative thinker able to tailor memorable content within voice and tone guidelines
  • User-centricity, challenging the status quo and putting our customers at the heart of our content
  • Experience utilising SEO to fully optimise content and validating content topics using research
  • Commercial experience in closing partnership deals with brands, influencers and affiliates
  • Experience managing a marketing budget across multiple channels and delivering to ROI targets
  • Strong communicator who can communicate complex messages clearly, concisely and memorably
  • Proven stakeholder relationship building, respect and rapport
  • A very high attention to detail and strong organisational skills
  • Strong project management skills and proven ability to manage multiple projects simultaneously
  • Commercially minded and entrepreneurial in nature, thriving in a fast-paced, growing business
  • Strong people management skills and experience in recruiting and developing a winning team
  • Demonstrates empathy, leads by example, and contributes to building a desirable team culture



Nice to have

  • Experience working within a digital-first brand
  • Experience working within a consumer brand / nutrition brand

What's on Offer

  • A positive talented team working environment
  • A competitive salary taking into account your experience and skill set
  • 28 days holiday including bank holidays
  • Cycle to work scheme
  • Government pension scheme
  • Childcare voucher scheme
  • Hospital Cash-Back Plan
  • Employee Discounts
  • Remote Working
Contact
Andy Schofield
Quote job ref
JN-032022-5391549
Phone number
07815 016465

Job summary

Sector
Digital
Subsector
Online Marketing Management
Sector
FMCG (Fast Moving Consumer Goods)
Location
Kendal
Contract type
Permanent
Consultant name
Andy Schofield
Consultant phone
07815 016465
Job reference
JN-032022-5391549