- Save Job
- Email job
- Young digital focused disruptive fmcg businesses
- The fastest growing FMCG brand in the UK
About Our Client
Located in the English Lake District and operating a remote working model you would have the opportunity to work for the UKs fastest growing, award winning and dynamic FMCG brand. A true disrupter in the category, experiencing rapid sustainable growth
Job Description
Responsibilities
- The Senior Marketing Manager will oversee the marketing team comprising social media, email marketing, video, graphic design, community, brand partnerships and affiliates
- Lead the development of first-class short and long term content, in digital and non-digital formats, that builds awareness, inspires customers, drives engagement and creates community
- Research, conceptualize, write and publish content including product launches, blogs, emails, web pages and press releases for onsite, social, influencer, TV, podcast, in-store and editorial placements
- Own and develop the SEO strategy, ensuring the brand ranks highly for all relevant search terms, working with the internal team and external partners to drive and execute these plans
- As the Senior Marketing Manager you will partner with the Commercial Director, Head of Growth and external PR agencies to ideate, build and execute a content roadmap to support overall marketing goals
- Become a product expert and apply brand tone of voice to all marketing content
- Monitor, measure and report on the impact of content against key commercial metrics
- Build, lead and develop a young and energetic content team, creating an open feedback culture
- Utilise and oversee the team collaboration platforms
The Successful Applicant
Experience
- 5+ years Content or Marketing experience, preferably with a B2C brand, with demonstrated success
- 3+ years direct management experience
- Experience drafting and editing short-form (social) and long-form (blog) content on digital platforms
- Demonstrated success creating innovative content across different channels and formats
- Innovative creative thinker able to tailor memorable content within voice and tone guidelines
- User-centricity, challenging the status quo and putting our customers at the heart of our content
- Experience utilising SEO to fully optimise content and validating content topics using research
- Commercial experience in closing partnership deals with brands, influencers and affiliates
- Experience managing a marketing budget across multiple channels and delivering to ROI targets
- Strong communicator who can communicate complex messages clearly, concisely and memorably
- Proven stakeholder relationship building, respect and rapport
- A very high attention to detail and strong organisational skills
- Strong project management skills and proven ability to manage multiple projects simultaneously
- Commercially minded and entrepreneurial in nature, thriving in a fast-paced, growing business
- Strong people management skills and experience in recruiting and developing a winning team
- Demonstrates empathy, leads by example, and contributes to building a desirable team culture
Nice to have
- Experience working within a digital-first brand
- Experience working within a consumer brand / nutrition brand
What's on Offer
- A positive talented team working environment
- A competitive salary taking into account your experience and skill set
- 28 days holiday including bank holidays
- Cycle to work scheme
- Government pension scheme
- Childcare voucher scheme
- Hospital Cash-Back Plan
- Employee Discounts
- Remote Working
Contact
Andy Schofield
Quote job ref
JN-032022-5391549
Phone number
07815 016465
Job summary
- Sector
- Digital
- Subsector
- Online Marketing Management
- Location
- Kendal
- Contract type
- Permanent
- Consultant name
- Andy Schofield
- Consultant phone
- 07815 016465
- Job reference
- JN-032022-5391549
