Senior Marketing Manager

Job Description
Summary
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Hybrid working
Brand New Marketing Manager role within the engineering sector

About Our Client

My client are an international Engineering firm based in Greater Manchester. Operating in the manufacturing and production sector, they have an established Marketing team and are looking for a new Marketing Manager to lead the team.

Job Description

The key responsibilities of the Senior Marketing Manager include:

Working closely with the Head of Sales & Commercial, developing, implementing and managing the marketing strategy, plan & objectives, to increase efficiency, maximise performance, and promote future growth.
Overall responsibility for the marketing budget, including planning, monitoring, and reporting.
Present marketing information to Head of Sales & Commercial each month and to SLT where applicable.
Set content strategy and calendar.
Create program of campaigns (high level).
Agency management (Website & SEO).
Developing, implementing, monitoring, and reporting on marketing KPIs to evaluate and achieve efficiency and performance, and analysing data to inform future strategy and approaches.
Define event roadmap.
Create and maintain brand guidelines

The Successful Applicant

The successful Senior Marketing Manager will have the following skills and experience:

At least 4 years' experience in a Marketing Manager position, ideally within a B2B construction or engineering
Agency management
Cross functional management experience
PR & Comms experience
Digital ad campaign management
Social media management experience
Experience with centralised marketing software
Event planning
Team leadership
Evidence of ROI from marketing projects & campaigns
Experience in developing and implementing new processes
Experience of improving deployment of existing IT and systems to improve efficiencies, and identifying potential new systems, scoping and implementing deployment
Data analysis and strategic decision making
Good experience and competency across Microsoft Excel, Word, PowerPoint and Outlook platforms
Training and developing others
Great communication skills