Strategy Planner

· Build, plan and drive the overall digital marketing strategy, using all necessary tools and channels (e.g. PPC, SEO, CRM, website, social media and content).

· Lead the annual and quarterly integrated planning process for marketing - including the development of initiative and spend optimisation plans.

· Identify trends and insights from market, audience and competitor data to inform growth strategies. Research products, services and current strategies to identify new opportunities

· Analyse paid media, web traffic and SEO marketing and sales performance metrics to forecast trends and develop actionable insight. Draw meaningful conclusions from campaign data and identify potential opportunities for improvement.

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identify conversion points and opportunities to optimize user funnels. Recommend website and campaign optimizations.

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Provide best practice digital marketing guidance.

· Work with marketing channel owners and internal cross-functional partners to establish customer goals and key performance metrics.