VP of Marketing (High Growth SaaS)

Key responsibilities:

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  Lead a global marketing team consisting of acquisition, retention, loyalty, brand, partnerships, and creative marketers.
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  Develop and execute the marketing plan across all channels (email, paid social, direct mail, organic, search).
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  Develop their loyalty program to drive retention among the customer base.
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  Analyse KPIs related to marketing performance, media results, and promotional campaign results to forecast potential revenue tied to marketing efforts.
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  Partner closely with product, design, and sales teams to integrate customer marketing programs into all customer touchpoints.
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  Set & manage eCommerce calendar, product launches, and all online promotional campaigns in tandem with the operations team
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  Work closely with C-Level Executives to achieve quarterly and annual goals.
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  Take project from concept to test and implement, while providing reporting to the team on program performance
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  Experienced with utilising multiple digital channels and creative techniques to move leads down a funnel
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  Data driven and focuses on piloting and testing ideas. Have the opportunity to run creative and effective lead gen techniques from email, search, sponsorship, direct marketing, social, online events
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  Continuously develop, pilot, scale unique lead generation campaigns including the end to end operations
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  Develop unique outreach strategies including: SEM, Display, OOH, SEO, Comms, Partner Marketing, Email, Events & Product Marketing
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  Manage and develop key members within the marketing team
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  Track and report on success of marketing campaigns and lead generation metrics such as MQL, SQL, and top of funnel metrics using tools such as Google Analytics