VP of Marketing (High Growth SaaS)

London Permanent
  • Developing the marketing strategy for a high growth SaaS business
  • Devleoping the GTM strategy to drive sales

About Our Client

A high growth SaaS business

Hybrid working in London

A global SaaS company

Job Description

Key responsibilities:



  • Lead a global marketing team consisting of acquisition, retention, loyalty, brand, partnerships, and creative marketers.


  • Develop and execute the marketing plan across all channels (email, paid social, direct mail, organic, search).


  • Develop their loyalty program to drive retention among the customer base.


  • Analyse KPIs related to marketing performance, media results, and promotional campaign results to forecast potential revenue tied to marketing efforts.


  • Partner closely with product, design, and sales teams to integrate customer marketing programs into all customer touchpoints.


  • Set & manage eCommerce calendar, product launches, and all online promotional campaigns in tandem with the operations team


  • Work closely with C-Level Executives to achieve quarterly and annual goals.


  • Take project from concept to test and implement, while providing reporting to the team on program performance


  • Experienced with utilising multiple digital channels and creative techniques to move leads down a funnel


  • Data driven and focuses on piloting and testing ideas. Have the opportunity to run creative and effective lead gen techniques from email, search, sponsorship, direct marketing, social, online events


  • Continuously develop, pilot, scale unique lead generation campaigns including the end to end operations


  • Develop unique outreach strategies including: SEM, Display, OOH, SEO, Comms, Partner Marketing, Email, Events & Product Marketing


  • Manage and develop key members within the marketing team


  • Track and report on success of marketing campaigns and lead generation metrics such as MQL, SQL, and top of funnel metrics using tools such as Google Analytics

The Successful Applicant



  • A creative thought-leader biased towards action. You will be strategic as well as hands on and take action to see your ideas move forward


  • Proven experience in a marketing role at a high B2B growth company or early stage start-up


  • You are a seasoned eCommerce / retention expert with a deep understanding of online shopping behaviour, user experience, retention, driving sales through efficient marketing programs and conversion optimization.


  • Customer centric marketer with a deep understanding of developing and marketing consumer brands.


  • Have managed a substantial marketing budget of $40M+.


  • Strong track record of creating successful inbound / outbound marketing campaigns, sourcing leads and running multichannel marketing campaigns


  • Data driven leader who can track, report and analyse the result of marketing campaigns


  • Experience with Hubspot, Google Ads, LinkedIn Ads, Facebook Ads, SEO, SEM and prospecting platforms


  • Ability to work in fast paced work environment and juggling both short and long term priorities along with daily demands


  • Creative problem solver who thrives with ambiguity

What's on Offer

A competitive package including equity

An opportunity to make an impact with this high growth business

Contact
Claire Frankal
Quote job ref
JN-042022-5431079
Phone number
+44 207 269 6226

Job summary

Sector
Marketing & Agency
Subsector
Hi Tech & Computing
Industry
Technology & Telecoms
Location
London
Contract type
Permanent
Consultant name
Claire Frankal
Consultant phone
+44 207 269 6226
Job reference
JN-042022-5431079