VP of Marketing (High Growth SaaS)

London Permanent
  • Developing the marketing strategy for a high growth SaaS business
  • Devleoping the GTM strategy to drive sales

About Our Client

A high growth SaaS business

Hybrid working in London

A global SaaS company

Job Description

Key responsibilities:

  • Lead a global marketing team consisting of acquisition, retention, loyalty, brand, partnerships, and creative marketers.

  • Develop and execute the marketing plan across all channels (email, paid social, direct mail, organic, search).

  • Develop their loyalty program to drive retention among the customer base.

  • Analyse KPIs related to marketing performance, media results, and promotional campaign results to forecast potential revenue tied to marketing efforts.

  • Partner closely with product, design, and sales teams to integrate customer marketing programs into all customer touchpoints.

  • Set & manage eCommerce calendar, product launches, and all online promotional campaigns in tandem with the operations team

  • Work closely with C-Level Executives to achieve quarterly and annual goals.

  • Take project from concept to test and implement, while providing reporting to the team on program performance

  • Experienced with utilising multiple digital channels and creative techniques to move leads down a funnel

  • Data driven and focuses on piloting and testing ideas. Have the opportunity to run creative and effective lead gen techniques from email, search, sponsorship, direct marketing, social, online events

  • Continuously develop, pilot, scale unique lead generation campaigns including the end to end operations

  • Develop unique outreach strategies including: SEM, Display, OOH, SEO, Comms, Partner Marketing, Email, Events & Product Marketing

  • Manage and develop key members within the marketing team

  • Track and report on success of marketing campaigns and lead generation metrics such as MQL, SQL, and top of funnel metrics using tools such as Google Analytics

The Successful Applicant

  • A creative thought-leader biased towards action. You will be strategic as well as hands on and take action to see your ideas move forward

  • Proven experience in a marketing role at a high B2B growth company or early stage start-up

  • You are a seasoned eCommerce / retention expert with a deep understanding of online shopping behaviour, user experience, retention, driving sales through efficient marketing programs and conversion optimization.

  • Customer centric marketer with a deep understanding of developing and marketing consumer brands.

  • Have managed a substantial marketing budget of $40M+.

  • Strong track record of creating successful inbound / outbound marketing campaigns, sourcing leads and running multichannel marketing campaigns

  • Data driven leader who can track, report and analyse the result of marketing campaigns

  • Experience with Hubspot, Google Ads, LinkedIn Ads, Facebook Ads, SEO, SEM and prospecting platforms

  • Ability to work in fast paced work environment and juggling both short and long term priorities along with daily demands

  • Creative problem solver who thrives with ambiguity

What's on Offer

A competitive package including equity

An opportunity to make an impact with this high growth business

Claire Frankal
Quote job ref
Phone number
+44 207 269 6226

Job summary

Marketing & Agency
Hi Tech & Computing
Technology & Telecoms
Contract type
Consultant name
Claire Frankal
Consultant phone
+44 207 269 6226
Job reference