Web Analytics Manager

    Bristol Permanent £55,000 - £57,000
  • Exciting and fast growing brand
  • New Opportunity

About Our Client

This FMCG client is revolutionising urban travel with a category-leading brand, differentiated products and services for their consumers.

Job Description

For this Web Analytics Manager role, you main responsibilities will include:

  • Consultations with key stakeholders, primarily across marketing, trading and merchandising, to determine analysis and data requirements
  • Understand the data and provide both ad-hoc and regular reporting analysis from our primary web analytics tools:- Google Analytics, Shopify and Data Studio
  • Confirm KPIs and metrics that report strategy performance and support business objectives
  • Report on and offering insight into business split (A/B) testing, enhancements to sales funnel and other site changes, taking ownership of tracking quality across website(s), ensuring consistent tracking, analysis and reporting of core website KPI's
  • Mine our customer journey data to help us better understand where and how we can better target and market to the customer in their journey
  • Manage, segment and mine data to support CRM based on behaviour and customer trends
  • Conduct analysis to detect trends and anomalies, deliver competitive insights into marketing and business strategy
  • Take responsibility for tagging through Google Tag Manager across all Pure sites, supporting the user testing process, primarily run by the Product and UX teams
  • Review gaps and develop plans to remedy or escalate detections which give cause for concern
  • Participate in forums, meetings or events to interpret data and support decision making

The Successful Applicant

For this role, you will ideally have:

  • Experience in specialist eCommerce reporting tools, such as Google Analytics, Shopify
  • Experience in and be able to develop an initial data strategy
  • Experience in working across multiple and varied sources of data
  • Experience of running segmentation analysis on exiting data to better understand our customers to create matched samples to be more targeted in paid
  • Demonstrated knowledge of data structure, data systems/tools and related software and data management policies and practices (Google Analytics, PowerBI, data studio AB testing, user testing etc)
  • Creative in your approach to data presentation so people engage, easily understand and are inspired by data
  • Proactive, self-starting attitude
  • Strategic in your thinking - proactive in mining the data for new and interesting insights that allow the business to be competitive
  • The ability to work at speed in a fast turnaround environment, without sacrificing quality of content
  • Be comfortable to juggle multiple projects simultaneously
  • You need to be an enthusiastic and dynamic yet collaborative team player with a high degree of integrity and personal responsibility

What's on Offer

This client is able to offer the following:

  • Competitive salary
  • Annual company bonus
  • 25 days' holiday + Bank Holidays
  • Pension contribution and life assurance
  • Opportunities for personal growth and development
  • Employee discount on our products
Karl Humphrey
Quote job ref
Phone number
+44 117 927 1443

Job summary

Marketing & Agency
FMCG & Consumer
FMCG (Fast Moving Consumer Goods)
Contract type
Consultant name
Karl Humphrey
Consultant phone
+44 117 927 1443
Job reference