Website Manager

Doncaster Permanent £40,000 - £45,000
  • Brand new role for a Website Manager!
  • Exciting role for a Website Manager to work for a rapidly growing business!

About Our Client

A property investment company that exists to inspire people to financial freedom through training are looking for a Website Manager to join their growing marketing team based in Doncaster.

Job Description

  • Own the website, landing page and funnels roadmap, planning activities and resources appropriately and managing any delivery risk
  • Own the management of organic traffic via SEO, content and tagging of the website
  • Website content and form management, delivering optimised customer experiences
  • Upgrading the website for UX and building clear golden paths for performance growth
  • Build & manage the CRO strategy and delivery of experiments via Google Optimise
  • Build, maintain and leverage a strong network of key relationships to align marketing and digital initiatives.
  • Provide guidance to 2 team members on SEO & Content
  • Experience in building performance funnels for sales pages
  • Leverage our digital reporting capability to assess site performance, troubleshoot issues, and make optimisation recommendations.
  • Extensive knowledge and technical understanding of owned digital properties and platforms including content management systems (WordPress preferred) and SEO
  • Knowledge of Google Optimise and experience with setting up A/B tests
  • Excellent project management capabilities to stay on top of detail, deliverables and anticipate and propose solutions to potential roadblocks to keep activities on track.
  • Knowledge of GTM preferred
  • Extensive experience and understanding of digital analytics, GA preferred
  • Experienced at stakeholder management
  • Excellent presentation skills
  • Excellent people management skills including the ability to coach and delegate effectively
  • You will lead on website, landing page or funnel development projects, working collaboratively with the inhouse digital team and managing external agency relationships to deliver to agreed variable, on time, in budget and to brief
  • Work closely with internal stakeholders to use research and analytics to produce an SEO and content strategy
  • Support marketing colleagues and product teams to ensure website experiences reflect customer journeys, support acquisition efforts and are optimised for conversion
  • Ensure websites are tracked, managed and optimised, and implement activities that will improve metrics and deliver against agreed targets
  • Continually monitor website experience based on customer feedback, developing a roadmap for continuous content and UX improvement
  • Manage day to day website updates, including creating, building and amending pages
  • Provide leadership and guidance to 1 direct report

Key metrics include time on site, bunce rate, Conversion rate, registration rate, CPL, CPA

The Successful Applicant

  • Experience of developing website platforms is essential to this role
  • Excellent understanding of, and experience of developing, content, SEO and CRO programmes
  • Experience working with CMS systems including (WordPress)
  • Ability to manage multiple projects, and experience of Agile working practices
  • Excellent attention to detail and strong written and verbal English
  • SEO experience, knowledge of both onsite and offsite SEO techiniques
  • Managing a small team
  • Experience building and optimising websites. {WordPress, SEO, UE/UI}
  • Experience developing websites. {HTML, CSS, JavaScript}
  • Copy writing, editing, publishing.

What's on Offer

  • Competitive Salary
  • Hybrid working
  • Generous discretionary bonus scheme
  • Mac book and iPhone
  • Personal development training
  • Access to all the Touchstone training content
  • Regular team nights out
Alice Campbell
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Job summary

Marketing & Agency
Digital, Online & Social Media
Business Services
Contract type
Consultant name
Alice Campbell
Consultant phone
Job reference