Print Designers use computerised or digital printing processes alongside more traditional craft-based methods, increased collaboration with computer artists.
Print Designers often teach to support themselves and finance their work and may also share their expertise with educational organisations. More experienced print designers might manage a team operating from shared workshop facilities, offering other artistic/design services, as well as printing.
A print designer needs to be proficient in a variety of techniques, including etching, screen printing, lithography, relief printing and computer-generated images. They will also have the confidence to render their designs on a variety of surfaces, especially plastics, textiles, wood, metal and glass. Communications skills are essential as the print designer will take client briefs and advise them on the technical aspects of production. Common commercial assignments include producing promotional items, such as catalogues, t-shirts, and signs, printing on exhibition display stands and silk screen printing for posters.
Graphic designers focus on the production of marketing collateral, environmental graphic, books and magazines, corporate identity and branding, film titling and multimedia interfaces. The level of creative input will vary dependent upon the experience of the designer and the approach of the agency/company. A more senior designer may direct the work of several junior designers and deliver a design solution from concept to completion. Within this field the ability to "multi task" is vital as they will often be producing high quality artwork across several projects using Adobe InDesign/QuarkXPress, Photoshop, Illustrator and Acrobat.
Accountable for the operational management of design and production teams, with responsibility for overseeing and managing a high-quality service. Duties include reviewing schedules and keeping studio job boards current, establishing internal project goals, assigning projects, resourcing staff, ensuring smooth workflow, writing and distributing detailed project schedules, overseeing quality control and co-ordinating release of projects as necessary.
Web designer / developer
Responsible for developing design concepts from creative leads. Artworkers must demonstrate a good level of design experience and knowledge with proven skills to evolve ideas using desktop publishing applications, e.g. Photoshop, QuarkXPress, InDesign, Illustrator and Acrobat. Typically requires a design qualification with specialised training in desktop publishing software.
Studio traffic manager
The studio traffic manager acts as an arbitrator of workflow, timing and budget management for the entire studio. Traffic managers provide key support to the studio manager and, within an in-house studio, are often the key communicator between the studio and the marketing department, ensuring that all key stakeholders work together and to the same schedules.
Production executive / manager
In large studios there will often be a production specialist who acts as a linchpin ensuring that the third-party printers are managed to deliver quality output on time, to specification and at the right price.
Digital designers will, in addition to specialising in the basic look and feel of websites and banner work, develop more complex digital imaging, animation and 3D modelling. The term can be further expanded to any digitally created visual media.
Takes overall creative lead on a publication/publications. This role will include maintaining the design quality of the publication, from establishing the look and feel, templates and styling of a magazine through to designing standard features, supplements and feature layouts. As art director you will source and commission photography and illustrations, both for print and online. They require significant experience as an editorial designer, experience of art direction of shoots, be creative and well organised with a design qualification and excellent knowledge of the Adobe Creative Suite.