The war for top talent has never been fiercer across a multitude of sectors and industries in the UK. However, the challenges faced in marketing – predominantly in the digital arena – have become particularly pronounced in recent years. A shortage of candidates, aligned with a rapid and seismic technological change in the industry, has conspired to create the perfect storm. A skills gap across multiple levels and sectors is a real problem for hiring managers, and talented teams.
Our ‘Bridging the Digital Marketing Skills Gap: How to Win the War for Top Talent’ white paper, explores exactly where the skills gaps exist and what drives them, offering practical tips and solutions when recruiting for roles in the sector.
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This white paper has been produced by Michael Page and Page Executive in conjunction with the Chartered Institute of Marketing and Target Internet.
The three primary stakeholders who have contributed to this white paper are:
Mark Lawson-Jones, Business Director, Page Executive
Mark is responsible for general management executive appointments at board level and specialises in marketing and commercial functions.
Daniel Rowles, CEO, Target Internet
Daniel has extensive experience of working within both the client side and agency environment.
Gemma Butler, Director of Marketing, CIM
Gemma is highly experienced in both corporate and not-for-profit organisations.