Career advice

Why cover letters are important

A cover letter is the first impression that lodges in the mind of an employer, making it one of the most critical components for getting noticed. Research suggests that employers favour CVs that are accompanied by a cover letter.
A well written cover letter is an opportunity to show the reader you're:


Sell your key strengths confidently to grab the reader’s attention. This will increase the likelihood of progression through the selection process.


There’s nothing worse than a glaring spelling error on your cover letter. A mistake in your letter shows you not only lack attention to detail but you don’t care enough to take the time to proof read. It will go in the bin immediately so make sure you check and then have a friend check for you too. A fresh pair of eyes could go a long way in securing an interview.

A unique candidate

Use your cover letter to show off your unique combination of skills and experience that meets the job’s selection criteria. Provide examples that will demonstrate a clear link between your knowledge, experience and abilities and the needs of the employer.


While soft skills as well as academic skill are critical to securing an interview, it’s also important to demonstrate your experience in relation to the job description. Use your cover letter to give examples of relevant experience.


A tailored, compelling cover letter shows you have taken the time to research the company and understand the employer’s needs and job requirements. It is an opportunity to express that you are enthusiastic about the role and to demonstrate the value you would add to the employer.
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