Sector- Agency
Greatest demand is for digital expertise
Recruitment in 2010 ended on a bright and optimistic level and 2011 has roared into life.
Of all the recruitment trends we have observed over the past 12 months, the demand for digital expertise is by far the strongest and describes not just a popular channel to market, but a whole new topography in agency pastures. To put this in context, out of the last 31 assignments we have been commissioned to recruit, only two had zero exposure to digital work.
Permanent roles returning at senior level
At senior recruitment level (£75k and above), assignments were sporadic in volume last year and came mainly in the form of long-term or six month contracts. Permanent senior roles are now becoming frequent and experience of strategic growth is ever popular.
Buoyant mid-level
At the mid salary level (£40-60k), the market is very buoyant and demand is particularly high for client-facing specialists with experience in managing financial services, retail and automotive accounts. This is an unsurprising trend given that these were the first industry sectors to be effected by the economic downturn and now, during the recovery period, agency spend in these sectors is much greater.
Lack of graduate intake affecting junior level
The lack of graduate recruitment in agencies over the past three years has meant there is now great demand for account managers in the £25-35k salary bracket. For many assignments, client-side candidates are the preferred option due to the greater supply of resource. At all salary levels we are seeing markedly improved demand for talent and we forecast a busy year in agency recruitment during 2011.
| Title | From | Average | To | Average daily rate |
|---|---|---|---|---|
| Board director | 80,000 | 92,675 | 120,000 | 400-1000 |
| Creative director | 70,000 | 82,133 | 90,000 | 300-500 |
| Client services director | 70,000 | 87,566 | 94,000 | 300-500 |
| Group account director | 52,500 | 63,800 | 75,000 | 240-350 |
| Account director | 42,000 | 45,270 | 60,000 | 170-280 |
| Senior account manager | 27,000 | 32,965 | 39,000 | 100-170 |
| Account manager | 21,000 | 28,820 | 36,500 | 80-150 |
| Account executive | 15,000 | 19,035 | 24,500 | 75-100 |
| Media planner | 22,000 | 26,590 | 35,000 | 80-150 |
| Traffic manager | 28,000 | 33,456 | 40,000 | 130-170 |
| Copywriter | 22,000 | 24,500 | 40,000 | 80-150 |
| Print & production manager | 30,000 | 36,210 | 40,000 | 130-170 |
For more information on salaries, recruitment or roles in marketing agencies, please
contact Daine Ferguson at daineferguson@michaelpage.com or call 020 7269 2291.
Join in the discussion in our LinkedIn group – Michael Page Marketing – UK.
