Commercial Director

This executive leader will define the long‑term commercial strategy, drive revenue growth, strengthen customer relationships at a strategic level, and elevate the organisation's brand and market presence.

The position requires a blend of strategic foresight, commercial acumen, and influential leadership across business development, customer onboarding, customer service, and marketing. The Commercial Director ensures my client stands out within a highly competitive logistics market while building a scalable commercial function that supports future growth.

Strategic Commercial Leadership

• Define and execute the long‑term commercial strategy aligned with the company vision.
• Provide commercial insights and reporting to the Managing Director and Board.
• Identify new markets, strategic partnerships, and diversification opportunities.
• Translate strategy into clear, actionable plans for all commercial sub‑functions.

2. Business Development & Revenue Growth

• Set the commercial agenda for securing new revenue streams across key markets.
• Oversee the development of a high‑quality sales pipeline and national growth plan.
• Lead significant commercial negotiations, pricing architecture, and tenders.
• Cultivate relationships with strategic accounts, carriers, and industry partners.
• Guide market analysis to ensure my client remains competitive and future‑focused.

3. Customer Onboarding & Relationship Excellence

• Ensure a consistent, professional, and scalable onboarding process for new clients.
• Oversee cross-functional coordination with Operations, IT, Finance, and HR.
• Set strategic KPIs for customer activation, retention, and onboarding success.
• Drive continuous improvement across the customer journey.

4. Customer Service Strategy & Performance

• Provide strategic leadership to the customer service function.
• Embed robust SLAs, escalation frameworks, and service performance measures.
• Champion a culture of customer-centricity across the organisation.
• Lead root cause resolution for service challenges and drive long‑term fixes.

5. Marketing & Brand Positioning

• Own and evolve the brand identity and national market positioning.
• Oversee digital marketing, content strategy, and lead‑generation programmes.
• Shape the events, PR, and networking strategy to elevate my clients profile.
• Ensure all external messaging and campaigns align to brand standards.
• Review marketing ROI and ensure campaigns support business growth.