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Commercial General Manager (Franchise)

England Permanent £100,000 - £100,000 per year View Job Description
This is a rare opportunity to join a highly recognised and established market leader a multi-award-winning brand with an outstanding reputation across the franchise industry.
  • Clear progression route internally.
  • Be part of the STL

About Our Client

Our client is a well established franchise provider.

Job Description

Collaborate with the Leadership Team to develop, deliver, and promote the company's business strategy, ensuring alignment with corporate goals and sustainable growth objectives.

Key ResponsibilitiesStrategic & Commercial Leadership



  • Agree and deliver business plans and budgets aligned with overall corporate strategy.


  • Take full ownership of commercial and financial performance, ensuring strong understanding and accountability.


  • Analyse commercial data and market insights to identify opportunities and drive brand growth within agreed budgets.


  • Develop and continuously refine a strategic plan to unlock growth opportunities across the business and franchise network.



Brand Development & Innovation



  • Contribute creative input into new product development and service offerings.


  • Conduct cost, risk, and feasibility assessments; present proposals to senior leadership and implement agreed outcomes.


  • Define and communicate a clear brand vision, ensuring consistent understanding and execution across all stakeholders.



Sales & Network Growth



  • Drive new sales and franchisee acquisition through events, exhibitions, and collaboration with the marketing team.


  • Support the development of corporately owned regions, building revenue streams to expand the franchise network.


  • Work closely with the Business Development team to ensure strong franchisee financial performance and alignment with business objectives.



Franchise & Operational Excellence



  • Support and coach franchisees to improve sales performance and operational effectiveness.


  • Establish, implement, and refine operating procedures to ensure consistency and best practice across the network.


  • Organise and lead regional meetings, training sessions, and onboarding for new franchisees.


  • Resolve operational, performance, and compliance issues, safeguarding the brand's reputation.



Leadership & Stakeholder Engagement



  • Lead, coach, and develop internal teams and support functions to deliver against growth objectives.


  • Act as a visible and accessible leader, maintaining strong relationships with franchisees, suppliers, and partners.


  • Foster a culture of high performance, urgency, and operational efficiency, supported by clear KPIs.



Governance & Compliance



  • Ensure full compliance with all relevant legislation, regulations, and company standards.



General



  • Undertake any other reasonable duties aligned with the scope and level of the role.

The Successful Applicant



  • Proven experience in a senior leadership role such as Senior General Manager, Operations Director, or Sales Director, ideally within a franchise network or a comparable multi-site environment.


  • Demonstrated accountability for financial performance, with a strong track record of owning and delivering against revenue, profit, and budget targets.


  • Evidence of successfully contributing to or leading significant organisational growth, including scaling operations or expanding market presence.


  • Strong capability to operate across both commercial and operational functions, with the ability to seamlessly transition between strategic leadership and hands-on execution.

What's on Offer

  • Competitive salary/ Package.
Contact
Stacey Tillson
Quote job ref
JN-032026-6974801
Phone number
+44 113 388 9067

Job summary

Job function
Sales
Subsector
Business Services
Sector
Business Services
Location
England
Contract type
Permanent
Consultant name
Stacey Tillson
Consultant phone
+44 113 388 9067
Job reference
JN-032026-6974801