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CRM Specialist

London Permanent £50,000 - £70,000 per year View Job Description
As CRM Lead, you will be responsible for customer lifecycle management, delivering personalised, data-driven campaigns that maximise engagement, retention, and lifetime value. You will design and execute CRM strategies across email, push notifications, SMS, and in-app messaging, working closely with product, analytics, and creative teams.
  • A chance to join a rapidly growing B2C Tech business new to UK.
  • A chance to build your career in a fast paced Tech business.

About Our Client

A high growth international Tech business, based in central London.

Job Description

  • Own and lead CRM strategy across email, push, SMS, and in-app channels
  • Design and execute personalised customer journeys to drive engagement and LTV
  • Build and manage audience segmentation using behavioural and transactional data
  • Partner with analytics and product teams to monitor lifecycle KPIs (retention, churn, reactivation)
  • Lead testing and optimisation of messaging, creative, and timing
  • Ensure GDPR compliance and best practice in customer communications
  • Report on performance and provide insights to senior stakeholders

The Successful Applicant

  • 7+ years' experience in CRM, lifecycle, or retention marketing within a APP Marketing focused B2C environment
  • Must have experience working in APP first marketing business in B2C
  • Experience running end-to-end CRM campaigns and a proven track record of CRM strategy and delivery
  • Strong hands-on experience with CRM platforms such as Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or similar
  • Proven ability to improve customer engagement and retention through data-led campaigns
  • Excellent analytical skills with the ability to turn insight into action
  • Strong stakeholder management and cross-functional collaboration skills
  • Confident communicator with a creative approach to messaging



What's on Offer

  • £50k - £70k (DOE)
  • Good Bonus and benefits
  • A chance to be part of a growing team with big plans for 2026+



Contact
Andy Cook
Quote job ref
JN-012026-6915450
Phone number
+442072691742

Job summary

Job function
Digital
Subsector
Email & eCRM
Sector
Leisure, Travel & Tourism
Location
London
Contract type
Permanent
Consultant name
Andy Cook
Consultant phone
+442072691742
Job reference
JN-012026-6915450