Head of Marketing

Strategic leadership & deputising

• Act as a Deputy Head of Marketing to the CMO, representing the marketing function internally and externally when required.
• Contribute to the development of the overall marketing strategy and lead on execution across priority areas.
• Provide marketing leadership for appropriate projects.

Brand

• Lead brand management activity, ensuring consistent and effective brand expression across all channels.
• Play a key role in delivering brand and rebrand programmes, from strategic development through to implementation and embedding.
• Act as a brand guardian, balancing creativity with commercial and audience needs.

Digital & Website

• Lead marketing digital initiatives, including end-to-end website redesign projects.
• Oversee ongoing website performance, development, and optimisation, ensuring it remains user-centred, accessible, and aligned to business objectives.
• Work closely with internal teams and external partners to evolve digital platforms and journeys.

CRM:

• Lead CRM strategy and delivery, with hands-on experience using HubSpot.
• Design and implement effective contact and engagement strategies across the audience (broker and member) lifecycles.
• Oversee campaign execution, evaluation, and optimisation, using performance data to continuously improve outcomes.

Data-driven insight & optimisation

• Use data and insight to understand key audiences, behaviours and needs.
• Translate insight into clear recommendations that inform strategy, targeting and messaging.
• Embed a test-and-learn culture, using performance data to evolve marketing approaches and demonstrate impact.

You will also manage one direct report.