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Head of Retailers

Elland Permanent View Job Description
This role leads the Retail and DTA sales strategy overseeing a large field sales team to drive national channel growth. It shapes key strategic initiatives including product innovation, digital capability and customer engagement.
  • Leadership opportunity driving growth
  • Leading retail & DTA sales strategy, team performance and channel growth.

About Our Client



A well established UK manufacturer of high performance building chemicals, sealants, adhesives, and construction solutions is seeking a Head of Retail Sales & DTA Channel to lead one of its most strategically important commercial areas. Serving over 2,000+ retail partners nationwide, the business continues to invest heavily in product innovation, customer engagement, and digital transformation making this a defining time to join the organisation at senior level.

This role offers full visibility with the executive team and significant influence over future commercial strategy.The Head of Retail Sales & DTA Channel will own the commercial strategy and performance of the Independent Trade Channel, overseeing a large, experienced field sales organisation and driving category growth across a diverse product portfolio.

You will lead a team consisting of:

  • 3 Direct Reports (e.g., National/Channel Managers)
  • 10 Area Sales Managers (ASMs)



This role also plays a key part in shaping strategic initiatives including the product innovation pipeline, CRM and AI driven sales capability, and the ongoing evolution of the customer loyalty programme.

Job Description



Channel Leadership & Strategy

  • Lead the full Independent Trade Channel, ensuring strong execution across 2,000+ retailers.
  • Develop long term channel strategies to accelerate growth in the DTA market.
  • Drive performance and visibility across the organisation's entire product portfolio.



Team Leadership & Development

  • Provide direction, coaching, and leadership to 3 direct reports and 10 ASMs.
  • Foster a high performance, growth focused culture.
  • Ensure robust commercial capability and alignment across the team.



Cross Functional Collaboration

  • Partner with Marketing and Operations to launch new products and deliver best in class customer support.
  • Share market insight to influence product innovation, packaging, and value add solutions.



Strategic Projects & Transformation

  • Contribute to the development of new product roadmaps.
  • Support CRM/AI system evolution to enhance customer targeting and engagement.
  • Shape and grow the customer loyalty programme.



Commercial Performance

  • Own revenue, margin, and profitability performance across the channel.
  • Deliver accurate forecasting, reporting, and insight to the CEO.
  • Strengthen relationships with key retail partners to maximise commercial opportunity.

The Successful Applicant

  • Senior commercial leadership experience within construction, building products, or related markets.
  • Proven success managing large and diverse field sales teams.
  • Strong track record of cross functional collaboration and influencing senior stakeholders.
  • Experience engaging buyer groups, independent retailers, or similar routes to market.
  • Commercially astute, strategically minded, and confident in fast paced environments.
  • Willingness to travel and be present at Head Office for cross functional collaboration



What's on Offer

Competitive package depending on experience

Contact
Jade Morris
Quote job ref
JN-022026-6946437
Phone number
+44 113 388 9066

Job summary

Job function
Sales
Subsector
Technical / Industrial
Sector
Industrial / Manufacturing
Location
Elland
Contract type
Permanent
Consultant name
Jade Morris
Consultant phone
+44 113 388 9066
Job reference
JN-022026-6946437