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Product and Marketing Manager

London Interim View Job Description
We are working with an exciting, purpose driven consumer finance business who are looking to hire a Product and Marketing Manager into their team in London. This role is being recruited on a 12 month fixed term contract basis.
  • A leading, purpose driven consumer finance business
  • This is an exciting time to join as a maternity cover within the marketing team

About Our Client

The client are an innovative, purpose led financial services firm who are looking to hire a Product and Marketing Manager into their team in London.

This role will provide an amazing opportunity to join a team where you will lead the product and proposition marketing strategy for their high growth products.

You will use behavioural insight, data and storytelling to support customer confidence in electric cars. of interventions - spanning content, communications, digital journeys and tools - ensuring activity is focused on what makes the greatest difference to customers

Job Description

Key responsibilities of the Product and Marketing Manager role: Responsibilities

NEW

  • Own the end-to-end marketing and go-to-market strategy for the transition to electric, working with channel owners and our in-house creative studio on implementation.
  • Developing positioning and messaging that clearly explains proposition benefits, trade-offs and considerations.
  • Designing and owning channel strategies that support confidence across the customer lifecycle.
  • Owning and prioritising a backlog of squad initiatives, spanning content, journeys, digital tools and communications.
  • Ensure these align with strategic goals and customer needs..
  • Defining and tracking success measures, using insight and performance data to continuously refine approaches.
  • Championing customer-centred, evidence-led marketing across the product teams.
  • Developing test and learn approaches to continuously improve results including behavioural experiments and research briefs.
  • Collaborating with stakeholders, our in-house creative studio and agency partners.

The Successful Applicant

The successful candidate:

You are a customer-focused marketing professional who enjoys shaping strategy and seeing it delivered. You value collaboration, are comfortable operating in ambiguity, and care deeply about the impact your work has on real people.

This role will suit you if:

  • You have strong experience in product marketing, customer marketing or lifecycle marketing.
  • You are confident developing go-to-market and channel strategies grounded in insight.
  • You have strong experience developing digital products and working closely with UX and engineering teams
  • You are comfortable prioritising work and making trade-offs to focus on what delivers the most value.
  • You communicate clearly and can bring stakeholders with you through complex decisions.
  • Robust track record developing and delivering strategic marketing initiatives that drive acquisition, behaviour-change, engagement, loyalty, and/or retention.
  • Experience in solving complex business problems and/or customer needs through marketing
  • Proven successful experience in developing segmented, personalised, and tailored marketing campaigns from insights
  • Strong experience in evaluating marketing performance and optimising plans
  • Demonstrable experience in developing end-to-end marketing strategies for products or customer segments across the entire lifecycle
  • Experience applying behaviour change frameworks and behavioural science to marketing.
  • Demonstrable experience in sharing expertise to up-skill other team members, encouraging creativity and innovation.
  • Experience leading cross-functional squads or virtual teams - organising people and resources to deliver complex programmes and achieve targets.
  • Experience communicating strategies and recommendations to multiple audiences including senior stakeholders.
  • Experience using one more BI tools (e.g. Power BI, Tableau, Qlik, Looker, Oracle Analytics.)
  • Experience working in Agile and using Jira as a workflow management tool
  • Experience of directing and managing agency partners.
  • Excellent written and spoken communications skills.
  • Experience of preparing and managing budgets.
  • Financial services experience not required

What's on Offer

Competitive

Contact
Rebecca Moore
Quote job ref
JN-032026-6961310
Phone number
+44 20 7269 2146

Job summary

Job function
Marketing & Agency
Subsector
Financial Services
Sector
Financial Services
Location
London
Contract type
Interim
Consultant name
Rebecca Moore
Consultant phone
+44 20 7269 2146
Job reference
JN-032026-6961310