Retail Marketing Manager

You will develop and implement trade marketing plans that bring our products to life at every customer touchpoint - from in-store activations and promotional campaigns to digital trade tools and point-of-sale materials.

Key Responsibilities

• Working with the wider marketing team, develop and execute trade marketing strategies and plans that align with brand objectives and sales targets.
• Working with the Category team, manage collaborative advertising and promotional calendars, ensuring effective delivery of campaigns across trade channels.
• Collaborate closely with Sales, Brand, and Category teams to create impactful trade initiatives that drive sell-in and sell-out performance.
• Design, produce, and distribute point-of-sale (POS) materials, displays, and in-store communication tools.
• From a Marketing perspective, collaborate with the category team to co-ordinate product launches and ensure consistent brand messaging across all customer touchpoints.
• Build and maintain strong relationships with retail partners, distributors, and agencies to maximise visibility and sales performance.
• Support digital trade marketing initiatives, including e-commerce merchandising, retailer promotions, and online content optimisation.
• Manage and analyse third-party software solutions to track impact and performance.
• Organise and manage exhibitions with the wider marketing team. Co-ordinate logistics, products, and brand / product messaging.
• Assist with the coordination of budgets, to ensure retailer specific spend is tracked, analysed and evaluated.

• Monitor competitor activity to inform forward planning and maintain a competitive edge in market positioning.