Senior Demand Generation/Marketing Manager

Growth & Demand Strategy

* Lead the development of scalable demand generation frameworks and

campaign strategies across a portfolio of B2B brands, ensuring alignment

with overarching business goals.

* Provide strategic direction to regional brand teams on program execution

and channel activation.

* Provide strategic direction to regional Growth & Demand Generation

Managers on program execution and channel activation.Multi-Brand, Multi-Market Digital Strategy

* Design and manage end-to-end digital demand generation campaigns

across paid search, social, programmatic, email, and website, enabling local

teams to execute with tailored messaging and market relevance.

* Support brand differentiation and go-to-market nuances while maintaining

consistency in campaign architecture and performance metrics.Paid Performance & Digital Media Management

* Oversee paid digital programs in conjunction with the paid media teams

(e.g., Search, Programmatic, LinkedIn, Google Ads, retargeting) with a focus

on MQL/SQL generation, pipeline acceleration, and campaign ROI.

* Guide ongoing performance optimization through test-and-learn

approaches and best practice sharing across brands and regions.Website Strategy & Conversion Optimization

* Partner with digital experience teams to enhance conversion journeys

across multiple branded sites, ensuring they function as high-performing

demand channels.

* Lead CRO initiatives using A/B testing, behavioral analytics, and

personalization strategies to increase conversion rates globally.Marketing Automation & Lead Nurture

* In conjunction with the Lifecycle Marketing teams in region, architect

scalable nurture and automation programs that support lead qualification

and lifecycle acceleration.

* Ensure automation and email journeys are aligned with brand messaging,

sales priorities, and buyer stages.Stakeholder Alignment & Global Collaboration

* Partner with brand marketing, sales and global team members to define

lead stages, scoring models, and campaign hand-off processes.

* Align campaign activities with revenue objectives, helping enable regional

pipeline initiatives.