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Brand & Marketing Consultant

Liverpool Temporary View Job Description
A unique opportunity for an experienced marketing and brand leader to define and deliver the strategic vision for a rapidly growing sports-sector business, creating clear brand positioning, marketing direction and scalable growth plans. Working closely with the founders, you will lead brand development, activations, launches and community engagement initiatives while building a best-in-class marketing function to support ambitious UK expansion.
  • Lead exciting launches, activations and community campaigns.
  • Immediate start date

About Our Client

An sports and leisure start-up undergoing rapid UK expansion, seeking to establish a market-leading brand through strategic marketing, community engagement and innovative customer experiences.

Job Description

Brand Strategy & Development

  • Develop and implement a long-term brand strategy aligned with business objectives.
  • Define brand positioning, messaging architecture and core brand pillars.
  • Create a consistent brand experience across all customer touchpoints.
  • Ensure all communications reflect a clear and differentiated brand identity.



Marketing Leadership

  • Develop strategic marketing plans covering short, medium and long-term objectives.
  • Create a marketing roadmap with clear deliverables and measurable outcomes.
  • Identify opportunities to drive brand awareness, engagement and customer acquisition.
  • Advise senior leadership on marketing priorities and investment decisions.



Content & Communications

  • Provide strategic direction to internal content teams, freelancers and external partners.
  • Ensure content, social media and campaign activity align with the broader brand vision.
  • Develop communication frameworks that drive consistency across channels.
  • Support the evolution of a social-first and community-led marketing approach.



Activations, Events & Launches

  • Design and deliver marketing strategies to support new site launches, events and key commercial initiatives.
  • Create innovative activation campaigns that engage customers and local communities.
  • Develop partnership opportunities with businesses, influencers, ambassadors and key stakeholders.
  • Support PR and promotional activity that enhances brand visibility.



Growth & Commercial Performance

  • Use insight and market analysis to identify growth opportunities.
  • Develop customer engagement and retention strategies.
  • Monitor performance against agreed KPIs and recommend continuous improvements.
  • Build scalable marketing processes capable of supporting future expansion.



Stakeholder Management

  • Act as a trusted advisor to founders and senior leadership.
  • Collaborate with internal teams and external partners to deliver strategic objectives.
  • Present marketing recommendations, plans and performance updates to key stakeholders.

The Successful Applicant

Experience

  • Proven experience in a senior marketing, brand strategy or consultancy role.
  • Strong track record of developing and implementing successful brand strategies.
  • Experience within high-growth, entrepreneurial or start-up environments.
  • Demonstrable success delivering marketing programmes that have driven measurable business outcomes.
  • Experience within sports, leisure, lifestyle, wellness or consumer-facing sectors is highly desirable.
  • Successful delivery of brand launches, community activations, events and customer engagement initiatives.



Knowledge & Skills

  • Strong understanding of modern brand-building and integrated marketing principles.
  • Experience developing multi-channel marketing strategies.
  • Excellent knowledge of social media, content marketing and audience engagement.
  • Strong commercial awareness and strategic thinking capability.
  • Ability to translate business goals into clear marketing plans and actionable initiatives.
  • Excellent stakeholder management and communication skills.



Personal Attributes

  • Entrepreneurial and commercially minded.
  • Comfortable operating in a fast-paced and evolving environment.
  • Able to manage multiple projects, priorities and competing demands.
  • Creative thinker with strong problem-solving abilities.
  • Passionate about building brands, engaging communities and creating memorable customer experiences.
  • Hands-on and delivery-focused, with the ability to move seamlessly between strategy and execution.

What's on Offer

  • Competitive daily rate
  • Temporary contract offering flexibility and varied responsibilities.



If you're interested in this role, apply now.

Contact
Fraser Morrison
Quote job ref
JN-072026-7074403
Phone number
+44 2078 312000

Job summary

Job function
Marketing & Agency
Subsector
Leisure, Entertainment & Travel
Sector
Leisure, Travel & Tourism
Where
Liverpool
Contract type
Temporary
Consultant name
Fraser Morrison
Consultant phone
+44 2078 312000
Job reference
JN-072026-7074403