Creative Strategist

Performance-led creative strategy

• Own the creative testing and messaging roadmap across paid digital brand, acquisition and retention channels.
• Use cross-channel performance data to provide clear creative direction, identifying the audiences, formats, hooks, messages and angles to test.
• Develop creative strategies across paid social, online video, display and paid search on both mobile and desktop.

Creative development

• Lead brainstorms that generate genuinely new creative ideas rather than minor variations of existing work.
• Turn data, customer insight and strategic thinking into clear, actionable creative briefs.
• Set out the audience, angle, format, opening hook, call to action and rationale behind each brief.
• Apply current platform best practice across Meta, TikTok, Snapchat, YouTube, display and paid search.

Working across Creative, Brand and Digital

• Work directly with designers, editors and producers to create more space for platform content.
• Build trusted and constructive relationships across Creative, Brand, Production and Performance Marketing.

Brand and commercial impact

• Develop digital creative that builds genuine brand relevance, trust and preference while delivering measurable commercial results.
• Bring a clear perspective on how consumer brands can stand out in crowded and highly competitive markets.