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Digital Marketing Manager

Reading Permanent £35,000 - £45,000 per year View Job Description
The Digital Marketing Manager will oversee and implement innovative marketing strategies to enhance brand presence and drive engagement in the IT sector. This role requires hands-on expertise in digital platforms and a results-oriented approach to achieving marketing goals.
  • Drive B2B lead generation across multi-channel digital campaigns
  • Hands-on experience in SEO, PPC, CMS & email automation

About Our Client

Our client helps organisations unlock the full potential of their content by modernising legacy systems into Microsoft 365/Azure. Using AI-powered tools like Microsoft Copilot, streamlining processes and supercharging collaboration for global teams.

Job Description

  • Develop and execute digital marketing campaigns to support business goals.
  • Manage and optimise social media platforms to increase brand awareness and engagement.
  • Oversee website content and SEO strategies to improve online visibility.
  • Analyse campaign performance and present actionable insights to stakeholders.
  • Collaborate with internal teams to align marketing initiatives with business objectives.
  • Monitor market trends and competitor activities to identify opportunities.
  • Utilise marketing automation tools to streamline processes and improve efficiency.
  • Ensure all digital content aligns with brand guidelines and messaging.

The Successful Applicant

Essential

  • Experience in digital marketing roles within a B2B environment, ideally with exposure to IT, SaaS, technology or professional services.
  • Hands-on PPC experience, including Google and Microsoft campaign management.
  • Strong understanding of SEO (technical, content, local/GEO, AEO, link-building).
  • Experience using at least one CMS for content publishing.
  • Strong copywriting skills tailored for B2B and technical audiences.
  • Analytical skills and familiarity with GA4 & performance reporting.
  • Experience creating or supporting visual content production.
  • Strong organisational skills, ability to manage multiple projects and meet deadlines.



Desirable

  • Experience with Pardot/Salesforce email campaigns or automation flows.
  • Understanding of CRO, user journeys and B2B lead-generation funnels.
  • Experience producing short-form or basic video content.
  • Knowledge of HTML/CSS for minor content updates.
  • Familiarity with generative AI tools for content support.

What's on Offer

  • Competitive salary: £35,000 - £45,000 per year
  • Hybrid working: 3 days in-office / 2 days remote
  • Private healthcare
  • Pension contribution
  • 25 days annual leave (plus bank holidays)
  • Clear career progression and professional development opportunities
Contact
Sarah Pascal
Quote job ref
JN-022026-6938168
Phone number
+44 193 226 4115

Job summary

Job function
Digital
Subsector
Online Marketing Management
Sector
Technology & Telecoms
Location
Reading
Contract type
Permanent
Consultant name
Sarah Pascal
Consultant phone
+44 193 226 4115
Job reference
JN-022026-6938168