Director Media and Communications ( Based in Canberra Only )

Media Relations:

* Cultivate and maintain strong relationships with journalists, editors, and producers in print, radio, and television.

* Proactively pitch policy narratives to traditional media, securing interviews, op eds, and editorial coverage.

* Monitor and analyse companies coverage and share of voice in traditional media, providing regular reports and recommendations.

Content Creation:

* Lead the creation of high-impact press releases, opinion pieces, and media kits tailored for traditional outlets.

* Prepare the CEO and other spokespeople for media interviews, including message development and media training if applicable.

Strategic Leadership:

* Develop and execute targeted media strategies to amplify companies policy priorities in mainstream news.

* Lead rapid response efforts to protect and enhance their reputation in traditional media during emerging issues. Campaign Management:

* Plan and execute campaigns to promote the companies events, initiatives, and membership benefits.

* Monitor digital trends and emerging platforms to ensure the companyremains relevant and competitive.

Brand Management:

* Ensure brand identity is consistently represented across all marketing and communication materials.

* Develop and implement brand guidelines and oversee their application across various platforms.

Oversee Publications Management:

* Oversee the production and distribution of all Chamber publications, including policy reports, the Annual Report, newsletters, and other printed and digital materials.

* Ensure publications are high-quality, timely, and aligned with their branding and messaging standards.

Oversee Digital Marketing:

* Manage digital presence, including website content, social media, and email marketing.

* Utilize digital analytics to track performance and inform data-driven decision making.

Oversee Website Management:

* Oversee the management, maintenance, and continuous improvement of website.

* Ensure the website is user-friendly, up-to-date, and aligned with branding, values and communication standards.

Budget Management:

* Develop and manage the media, communications and marketing budget, ensuring efficient use of resources.

* Monitor expenditures and report on financial performance.

Team Leadership:

* Provide leadership and guidance to the Media Adviser and the Marketing and Membership Coordinator.

* Foster a collaborative and innovative team environment, ensuring clear communication and effective workflow.

* Foster a culture of creativity, accountability, and continuous improvement.

* Manage external agencies and consultants to deliver best-in-class communications support.

General Duties:

* Other general work as directed by the CEO and the Chief of Policy and Advocacy.