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Global CRM Lead

Berkshire Permanent Remote View Job Description
This role is responsible for building and leading a global CRM function from the ground up, with a strong focus on improving data quality and driving adoption across multiple regions. It combines strategic ownership with hands-on delivery to create an effective, scalable CRM ecosystem supporting both B2B and B2C growth.
  • Build a global CRM function from the ground up
  • Make visible impact across a multi-region business

About Our Client

An international organisation operating across both B2B and B2C markets, with a presence in multiple regions. The business is focused on delivering high-quality products and driving innovation while continuing to scale and evolve globally

Job Description

  • Lead global CRM transformation, owning strategy, roadmap, and delivery
  • Cleanse, standardise, and govern data to ensure accuracy and consistency
  • Drive CRM adoption through training, communication, and change management
  • Build and optimise CRM (HubSpot), including migrations and integrations
  • Create automation workflows for marketing, lead management, and segmentation
  • Develop reporting and insights to support business decision-making
  • Collaborate with regional teams to align processes and systems globally
  • Support cross-functional teams (sales, marketing, customer service)
  • Manage integrations and ensure CRM scalability and performance
  • Lead and support a small team to deliver key CRM initiatives

The Successful Applicant

  • Proven experience in CRM leadership across global B2B and B2C environments
  • Strong track record in improving data quality and implementing governance frameworks
  • Skilled in driving change and influencing stakeholders across regions and functions
  • Hands-on approach, comfortable balancing strategy with execution
  • Technically proficient in CRM platforms, automation, integrations, and reporting tools
  • Adaptable and proactive, able to bring structure to evolving or ambiguous environments
  • Excellent communicator, able to translate complex concepts for diverse audiences
  • Collaborative leader with experience managing or mentoring small teams

What's on Offer

  • Competitive salary aligned with market benchmarks
  • Fully remote working (UK-based, ideally in the South of England)
  • Annual bonus scheme
  • 25 days' annual leave plus bank holidays
  • Employer pension contribution



Contact
Sarah Pascal
Quote job ref
JN-062026-7046569
Phone number
+44 193 226 4115

Job summary

Job function
Digital
Subsector
Email & eCRM
Sector
Industrial / Manufacturing
Location
Berkshire
Contract type
Permanent
Consultant name
Sarah Pascal
Consultant phone
+44 193 226 4115
Job reference
JN-062026-7046569
Job Nature
Remote