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Head of Marketing and Brand

City of London Permanent £70,000 - £80,000 per year View Job Description
The Head of Brand and Marketing leads strategy to drive awareness, demand and growth across LSE's lifelong learning portfolio, overseeing brand, campaigns and digital channels. They work with the Director of Commercial & Growth to strengthen global positioning, lead a brand review and launch a new website, while building a high-performing, results-driven team.
  • New role in the University sector
  • Permanent position, leading a brand and marketing function at LSE

About Our Client

The London School of Economics and Political Science (LSE) is a world-leading social science university with an outstanding global reputation in London

Job Description

Marketing strategy and planning

  • Set annual strategy aligned to revenue goals
  • Drive lead generation, pipeline and conversion (B2C/B2B)
  • Use market insight and research to guide decisions
  • Manage budget, performance and ROI improvement
  • Lead market intelligence on trends and competitors



Brand and communications

  • Lead brand identity and ensure consistency
  • Oversee communications and content strategy
  • Support brand review and digital transformation
  • Lead website redevelopment and digital presence
  • Align with central LSE communications



Digital marketing and CRM

  • Lead digital strategy across all channels
  • Improve user experience and conversion
  • Develop CRM and marketing automation
  • Manage external agencies



Leadership and people management

  • Lead and develop the marketing team
  • Set objectives and manage performance
  • Oversee agencies and ways of working



The Successful Applicant

Degree-level education or equivalent experience

Marketing qualification (e.g. CIM) or related postgraduate study

Senior marketing experience in HE, executive education or similar commercial sector

Proven success delivering integrated marketing strategies with measurable growth

Strong experience across B2C and B2B multi-channel marketing, especially digital and content

Experience managing brand identity and multi-product marketing

Track record of leading and developing high-performing teams

Experience managing marketing budgets and reporting ROI

Experience using CRM and marketing automation tools (e.g. Salesforce, HubSpot)

Experience delivering major website/digital transformation projects

Experience managing external agencies across marketing disciplines

What's on Offer

3 days a week in the University - Central London

Band 8a opportunity

Permanent role - role is vacant

Leading a new function at LSE for lifelong learning

Contact
Isabella Cardy
Quote job ref
JN-032026-6967373
Phone number
+44 781 636 0915

Job summary

Job function
Marketing & Agency
Subsector
Public Sector & Not-For-Profit
Sector
Not For Profit
Location
City of London
Contract type
Permanent
Consultant name
Isabella Cardy
Consultant phone
+44 781 636 0915
Job reference
JN-032026-6967373