Back to search

Head of Membership

London Permanent £65,000 - £71,000 per year View Job Description
You will grow and run Kew's membership scheme, bringing in more members, improving their experience, and building long‑term loyalty. You will champion membership across the organisation, leading the response to Kew's new brand and CRM to boost engagement and support for its mission.
  • A chance to lead and grow a major membership scheme.
  • A chance to making the membership scheme more customer‑focused.

About Our Client

Kew Gardens is a world‑leading botanical and conservation organisation with a major public presence, using its living collections to inspire visitors while driving global plant and fungal research and protection

Job Description

  • Grow membership by increasing acquisition, engagement and retention.
  • Use audience insight and data to shape strategy and improve the member experience.
  • Lead the shift to a more supporter‑focused, customer‑centric membership model.
  • Develop and refine the membership product, pricing, benefits and experiences.
  • Oversee CRM rollout and create effective, personalised customer journeys.
  • Ensure strong reporting, data accuracy, compliance and operational performance.
  • Work with teams across Kew to deliver a seamless, high‑quality member experience.
  • Lead, develop and inspire the membership team to deliver growth and innovation.

The Successful Applicant

  • Has led a large‑scale membership or loyalty scheme and understands both strategy and daily operations.
  • Confident managing technical elements such as CRM, Gift Aid, data regulations and direct debit processes.
  • Brings a customer‑focused mindset and can transform the member experience end‑to‑end.
  • Uses insight and data to drive decisions, improve journeys and deliver measurable growth.
  • Strong leader who can inspire, develop and motivate a team through change.
  • Credible and confident with senior stakeholders, able to influence across departments.
  • Skilled in delivering complex projects, especially CRM and digital transformation.
  • Resilient, solutions‑focused and able to balance ambition, pace and organisational realities.

What's on Offer

33 days annual leave + bank holidays

Hybrid - 2 days in the office

Flexible working hours

£65-71K

Contact
Olivia Bishop
Quote job ref
JN-032026-6985552
Phone number
+442072692210

Job summary

Job function
Marketing & Agency
Subsector
Sponsorship
Sector
Not For Profit
Location
London
Contract type
Permanent
Consultant name
Olivia Bishop
Consultant phone
+442072692210
Job reference
JN-032026-6985552