Save Job Back to Search Job Description Summary Similar Jobs2-3 month contractImmediate startAbout Our ClientInsurance brokerJob DescriptionValidate and approve segmentation methodology, outputs, and ongoing evolutionTranslate segments into clear commercial strategies across acquisition, conversion, retention, and cross-sellEnsure segmentation is consistently and effectively applied across CRM and marketing activityDevelop personalisation campaigns that support behaviour-led journeysAnalyse customer journeys to identify drop-offs, triggers, and optimisation opportunities.Provide recommendations to improve enquiry generation, conversion, and retention.Develop performance frameworks linking segments, decisioning, and campaignsProduce insight on what is driving performance and where to focus nextThe Successful ApplicantStrong analytical capability and demonstrates confidence with SQL and data visualisation.Strong understanding of predictive analytics, and AI-driven decisioning concepts (e.g. classification models, uplift modelling, next-best-action frameworks).Familiarity with AI-enabled marketing approaches (e.g. real-time decisioning, recommendation engines, automated content optimisation).Experience translating segmentation, behavioural data, and model outputs into CRM strategies and journeys.Experience in financial service / insurance ideal, but open to recrutting revenue / customer renewal background, e.g. subscription What's on Offer£Competitive FTC salary + packageRemote contract - occasional visit to HQImmediate start Contract for 2-3 monthsContactAmy BowmanQuote job refJN-082026-7083839Phone number+44 207 269 2164Job summaryJob functionDigitalSubsectorOnline Marketing ManagementSectorBusiness ServicesWhereEnglandContract typeInterimConsultant nameAmy BowmanConsultant phone+44 207 269 2164Job referenceJN-082026-7083839Job NatureRemote
