Save Job Back to Search Job Description Summary Similar JobsA new role, continuing organic growth and benefitting from investment.Leadership position and full ownership of marketing strategy.About Our ClientOur client is a well-established UK engineering and manufacturing SME with a strong reputation, a loyal customer base and proven organic growth across UK and international markets. They are entering an ambitious new phase of expansion and are investing in senior capability to strengthen commercial performance and market presence.Job DescriptionKey ResponsibilitiesStrategy, Planning & Commercial ImpactBuild and deliver a clear marketing and communications strategy aligned to business goals and budgetDevelop annual marketing plans with defined KPIs, performance metrics and ROI trackingEnsure all activity is commercially justified and contributes to pipeline growthReport regularly to senior leadership on performance, insights and ROIManage and optimise the marketing budgetSales & Business Development EnablementPartner closely with sales teams on lead generation campaigns and conversion supportCreate sales enablement tools, case studies, presentations and bid materialsSupport product launches and entry into new UK and export marketsAlign marketing activity with CRM data, pipeline needs and customer journeysBrand, Messaging & ContentOwn brand positioning, value propositions and consistent messagingTranslate complex engineering and technical concepts into compelling customer-focused contentOversee development of digital, technical and print content including websites, brochures, video and thought leadershipDigital Marketing & AnalyticsLead digital strategy across website, SEO, PPC, email and social mediaOptimise website performance, UX and contentUse data and analytics to drive continuous improvement and demonstrate ROIManage marketing automation, lead tracking and reporting via CRM and digital platformsExternal & Internal CommunicationsManage PR, media relations and trade publicationsPlan and deliver UK and international trade shows, exhibitions and industry eventsDevelop internal communications to engage both site-based and remote teamsSupport leadership communications and company-wide updatesStakeholder & Supplier ManagementManage agencies, designers, printers and digital partnersAct as a key interface between marketing, sales, engineering and leadership teamsThe Successful ApplicantAbout YouYou'll be a commercially minded B2B marketer who is comfortable operating at both strategic and operational levels.You'll likely bring:* Significant experience in B2B marketing within engineering, manufacturing or industrial sectors* A strong track record of delivering measurable ROI and sales pipeline growth* Experience working closely with sales teams on campaigns, launches and customer engagement* Excellent communication skills with the ability to simplify complex technical information* Strong digital marketing expertise (SEO, PPC, analytics, CRM, websites)* Experience managing trade shows and international events* Budget ownership and agency management experience* Confidence working across both site-based and remote teams* You'll be proactive, commercially aware, accountable - and excited by the opportunity to build something meaningful.What's on OfferWhat's on Offer£55,000 salary25 days holiday + 8 bank holidaysHybrid / flexible working with UK-wide home-based optionsFully funded travel and accommodation when attendance at head office is requiredMedicash health cash planEnhanced pension (above statutory minimum after qualifying period)Death in Service benefitContactDavid RandallQuote job refJN-022026-6938052Phone number+441413315398Job summaryJob functionMarketing & AgencySubsectorIndustrial & UtilitiesSectorIndustrial / ManufacturingLocationDumfries & GallowayContract typePermanentConsultant nameDavid RandallConsultant phone+441413315398Job referenceJN-022026-6938052
