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Performance Marketing & SEO Specialist

Berkshire Permanent £40,000 - £50,000 per year View Job Description
The role focuses on managing and optimising PPC, SEO, and AEO/GEO to strengthen digital presence and drive high‑quality lead generation. It also involves collaborating across marketing, technical, and content teams to enhance website performance, deliver data‑driven insights and and support multi‑channel campaigns.
  • Drive impact owning PPC and SEO for a scaling tech innovator
  • Deliver effective multi-channel marketing activity and high-quality lead gen

About Our Client

Our client is a global B2B SaaS digital transformation specialist, enabling organizations to unlock the full value of their data and adopt modern, AI‑driven solutions

Job Description

  • Manage and optimise PPC and paid social campaigns (Google, Microsoft, LinkedIn), including keyword research, targeting, budgeting, A/B testing and performance reporting.
  • Lead SEO, GEO and AEO activity: technical improvements, audits, competitor research, link-building and content optimisation to drive visibility and leads.
  • Oversee website updates and content uploads, working with content and technical teams to resolve issues and deliver CRO-, UX- and SEO‑optimised pages.
  • Monitor KPIs across all digital channels, maintain accurate tracking and dashboards, and identify opportunities for continuous improvement.
  • Collaborate with marketing, product and technical stakeholders to deliver integrated campaigns, while managing workflows and external partners as needed.

The Successful Applicant

  • Proven experience in B2B digital marketing, within technology or SaaS environments (mandatory)
  • 4-7 years' hands‑on experience in a similar role.
  • Demonstrable experience managing PPC campaigns across platforms such as Google Ads and LinkedIn Ads
  • Solid understanding of retargeting/remarketing strategies and multi‑channel campaign optimisation
  • Strong SEO, GEO, and AEO expertise, covering technical, on‑page, and off‑page best practice
  • Comfortable working with CMS platforms to publish and update content
  • Confident using GA4 to analyse performance and turn data into clear, actionable insights
  • Highly organised, with the ability to manage multiple projects and deadlines simultaneously
  • Curious and proactive mindset, with a strong interest in emerging search trends and AI‑driven optimisation



Desirable

  • Familiarity with Pardot/Salesforce.
  • Understanding of CRO, user journeys and lead‑generation funnels.
  • Basic HTML/CSS for small website updates.
  • Experience using generative AI tools for content or analysis.



What's on Offer

  • Salary: £40,000-£50,000, depending on experience
  • Hybrid working, typically 2-3 days in the office
  • Private healthcare
  • Pension contribution
  • 25 days' annual leave, plus all bank holidays



Contact
Sarah Pascal
Quote job ref
JN-032026-6969359
Phone number
+44 193 226 4115

Job summary

Job function
Digital
Subsector
Online Marketing Management
Sector
Technology & Telecoms
Location
Berkshire
Contract type
Permanent
Consultant name
Sarah Pascal
Consultant phone
+44 193 226 4115
Job reference
JN-032026-6969359