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Product Marketing Lead - Leading Retailer

Wimbledon Permanent £60,000 - £70,000 per year View Job Description
We're partnering with an established and growing consumer retail business to find a commercially minded Product Marketing Lead to join its marketing team. This is an exciting opportunity for a product-focused marketer who combines commercial thinking, creative storytelling and data-driven decision-making. You'll play a key role in shaping how products are positioned, promoted and brought to life across both physical and digital channels.
  • Experienced Product Marketer with Retail experience?
  • Looking to join a fast paced and growing Retail business?

About Our Client

A leading retail business based in South London.

4/5 days a week onsite

Job Description

As Product Marketing Lead, you'll take ownership of the product marketing strategy, working closely with Buying, E-commerce, Retail and wider marketing teams.You'll identify key "hero" products, develop compelling campaigns around them and ensure they stand out across every relevant customer touchpoint - ultimately driving awareness, engagement and sales.The Role.

  • Develop and deliver annual product marketing strategies and plans focused on commercial growth.
  • Identify priority and "hero" products and create compelling marketing stories around them.
  • Translate product features into clear, engaging customer benefits.
  • Lead product marketing activity across retail stores, e-commerce, email and social channels.
  • Work across emerging and fast-growing channels, including platforms such as TikTok Shop.
  • Monitor consumer, retail and cultural trends to identify new opportunities.
  • Use customer insights and sales data to measure campaign performance and continually optimise activity.
  • Champion the use of AI and new technologies to improve marketing productivity and performance.
  • Work closely with Buying, E-commerce, Retail and other internal teams to deliver joined-up campaigns.
  • Ensure all product marketing activity is commercially focused while maintaining a high standard of brand and content quality.



The Successful Applicant

We're looking for an experienced product marketer who understands how to turn products into compelling customer propositions.Essential Experience.

  • Experience in retail product marketing with a track record of success (Retail and Product Marketing are essential)
  • Strong commercial acumen and the ability to use sales and customer data to inform decisions.
  • Experience delivering multi-channel marketing campaigns across both physical and digital environments.
  • A strong understanding of how marketing can influence both in-store performance and online conversion.
  • Excellent stakeholder management and influencing skills, with the confidence to challenge and bring teams together.
  • A creative approach to product storytelling and content.
  • A genuine interest in consumer behaviour, trends and emerging marketing channels.
  • A high level of attention to detail and a strong instinct for quality.
  • An interest in using AI and new technologies to improve marketing effectiveness.



What's on Offer

  • Salary - £60k to £70k + Bens
  • Based in South London
  • 4/5 days a week onsite
Contact
Andy Cook
Quote job ref
JN-102026-7119464
Phone number
+442072691742

Job summary

Job function
Marketing & Agency
Subsector
Retail
Sector
Retail
Where
Wimbledon
Contract type
Permanent
Consultant name
Andy Cook
Consultant phone
+442072691742
Job reference
JN-102026-7119464